The rain that had begun to recede back into the dusty corners of our memories has returned with a mighty guffaw. Uniting forces with the mighty wind, the rain left no doubt that we are indeed in Vancouver. The torrential downpour has had its plus sides though, namely that Vancouver’s water reservoirs are now back to comfortable levels. Many who were late for work because of fallen debris, on their cars or in their car’s way, may be overlooking the long term benefits of the deluge.
There’s your meteorological recap from the Vantage marketing team. Now, It has been a wet farewell to August, and the continued precipitation might have some of us singing “wake me up when September ends,” but the Vantage success train never stops. So, choo-choo, here’s another recap of what we hope wasn’t dry (like August was) but intriguing content.
A New White Paper!
By the end, you will have a strong understanding of what online advertising channel is right for you, whether you seek to improve your lead generation, increase eCommerce sales, or expand brand awareness.
So it Begins: The PPC Fundamentals Series
The beginning was sparse and felt like a tease. Our articles on the world of paid search marketing and the difference between local, organic, & paid search were good, but they were meant to begin something spectacular, or at least constructive. But now it’s here: The PPC Fundamentals Series–click that link to go to the brand new section of our website, dedicated entirely to the series.
Once you’re there, you’ll notice that we’ve added the third installment: SEO & PPC Advertising: A Match Made in Marketing Heaven. Read that to learn what SEO can do for your PPC and vice versa.
PPC can inform and improve SEO, and SEO can do the same for PPC; that they’re not singular marketing solutions, but powerful pieces of the online marketing powerhouse puzzle.
- Drag-and-Drop for AdWords was a welcome update from the Google AdWords team that we knew we had to share. See the tweet and the information within it here.
- What 7 questions should you ask when creating PPC reports? Good question, click here to find the answer.
Beef over beef to promote peace? Burger King makes an interesting case in their call to unite for World Peace Day, but McDonald’s doesn’t bite. Take a look at our Facebook post for all the mouth-watering details. Hungry yet?
Google Plus and Us
Need a 10 step plan for dramatically improving customer attraction? Even if you don’t, it’s worth a read. We shared it on Google+ right here.
And last but not least, insure that online leads are coming in with “10 Inbound Marketing Hacks Your B2B Company Should be Using.” B2B and LinkedIn are always a great combo (if you didn’t know that, you should read the 6 networks white paper we’ve linked above), so click here to see our LinkedIn post promoting this great content from Entrepreneur.
That’s a Wrap
We hope something above has been informational and/or entertaining. Join us next time to stay up to date on interesting industry news and educational pieces.
If you’d like to discuss something mentioned above, have questions about PPC, or just want to get in touch, feel free to drop us a line by clicking here.