Vantage Contributes to Bing’s “Cross-Border E-Commerce in Canada” White Paper

Bing approached Vantage to contribute to their “Cross-border E-commerce in Canada” white paper. Myself along with 4 other e-commerce PPC experts from across Canada, Europe and the US were asked to come up with 9 tips for cross-boarder success.

One of our recommendations for success in Canada was:

We recommend segmenting your Canada campaigns from
US campaigns. One of our sustainable living e-commerce
clients saw a 63% lower CPA and a 87% higher ROI in their
Canada campaigns compared to their US campaigns.

The white paper can be downloaded here:

http://advertise.bingads.microsoft.com/en-ca/cl/30272/cross-border-ecommerce-canada

Hopefully this white paper is a sign that Bing is thinking of expanding their shopping campaigns into Canada. As of right now you can only use Bing Ads shopping campaigns in the US.