The Vantage Buzz – September 2024
Hi,
We hope you had a great summer! As we’re now in Q4, it’s crucial to start planning your holiday sales campaigns. With the busiest season for e-commerce just around the corner, aligning with your customers and understanding their needs should be your top priority when it comes to your lead-up strategy.
Data from marketing automation platform, Klaviyo, is reporting that 86% of consumers use loyalty programs when they can find them, yet only 50% of e-commerce brands offer them. Also, 79% of consumers read product reviews, yet only 60% of e-commerce brands post their reviews.
What does this prove? There remains to be a gap between what consumers value and engage with in a brand and what the brand is actually delivering. Really listening to what helps drive interaction, commitment and connection from your customers is key to long lasting success.
Today’s e-commerce marketing landscape is all about staying adaptable and keeping up with the ever-shifting target of strategy. HERE’S an article with some positive spending trends for this year, as well as more on the divide between what brands are doing vs consumer behaviour.
Your monthly ad-Vantage reading below:
Business:
AI-generated content is setting new standards by boosting content volume, enhancing content quality, and enabling hyper-personalization. As AI gets more advanced and more people and platforms use it, ‘good enough’ content will no longer suffice. Instead, content creators must strive for excellence in every piece of content they produce.
AI isn’t here to replace jobs but to enhance them, relieving marketers of repetitive tasks and allowing them to concentrate on strategic initiatives.
How do we use AI to simplify the content creation process, knowing it’s become the benchmark for quality? Here’s an ARTICLE that explores key AI trends and shared expert predictions on how this technology is reshaping how people engage with brands.
E-commerce:
What are some of the most effective e-commerce tactics these days? Do you have a marketing strategy for your brand’s busiest time of the year?
We have entered the calm before the storm. During the calm, focusing on lead-up strategies to big tentpole events could be key to their success.
💪 One powerful lead-up strategy for building awareness and engagement around your products is partnering with an influencer who authentically aligns with and complements your brand. The name of the game right now is brand awareness. Get as many people as you can aware of you and actively engaging with your social media channels so that when sale season arrives, you are top of mind.
Here’s a LIST Shopify has compiled of top e-commerce marketing strategies for 2024.
It’s not enough to simply let your website provider automatically optimize your site’s mobile experience. It’s also essential to manually verify that all optimizations are implemented on the mobile version of your website to maximize the user experience, as this directly impacts the sales generated from mobile devices.
The process of improving the experience for users on mobile devices is known as Conversion Rate Optimization (CRO). Shopify has compiled a list of tips on how best to boost mobile conversions.
✔️ Design your site with a mobile-first approach
✔️ Optimize page load times
✔️ Ensure usability for thumbs and fingers
✔️ Provide easy checkout and payment options
✔️ Write content specifically for mobile
✔️ Simplify mobile forms
✔️ Use pop-ups minimally
✔️ Analyze your data regularly
✔️ Implement a mobile-first A/B testing practice
More on CRO for mobile HERE.
General Intrigue:
Some Canadian Amazon Prime members will now be able to get their packages delivered to their garages. The convenience of Amazon continues to expand rapidly.
