The Vantage Buzz - October 2023 - Vantage Search Marketing

Hi,

Happy Halloween! And now… welcome to the Holiday Season. With more and more potential customers flocking to purchase your product(s) in the coming weeks, we can’t emphasize enough how lifestyle images lead to much higher click-through rates than standard product images. Your potential customers want to actually see your product ‘in action’, rather than having to imagine it for themselves.

Even Amazon is aware of this. Amazon Ads has just come out with a new AI-powered image-creation tool, which strategically places your product against a relevant background image. According to Amazon, such lifestyle context can increase click-through rates by as much as 40% compared to standard product images. We’ll be working with our clients to ensure they have the best creative ready to go for their upcoming promo campaigns!

Your monthly ad-Vantage reading below:

Business:

We’re always telling our clients that an effective landing page is key to getting that coveted conversion from an ad.

When a potential customer clicks on an ad and is taken to your landing page, what do you want them to see/experience?

• An attention-grabbing image of the product you’re advertising.
• Information about the benefits of your product
• An explicit CTA button for purchasing your product or signing up for your offer
• Honest customer or client reviews
• The landing page loads quickly (a lot of ad networks view a slowly loading page as an issue, and it makes for a poor customer experience)

Basically, you want to give your customers the most seamless, visually appealing experience when viewing your product online, with the least amount of steps to get to your checkout or signup page. Be clear, be concise and be authentic to your brand and to your customer.

Here are some more tips on creating a successful landing page from Shopify.

E-commerce:

Plan, plan, plan. We can’t emphasize enough the importance of planning your e-commerce strategy in order to set your business up for success.

We’re constantly planning and executing new strategies within our clients’ ad networks, recording all pertinent findings, and using these for future campaigns/projects.

And, if your plan for an ad campaign includes only one thing, we’d recommend it be looking at past, similar campaign results. This way, at least you’ll be able to implement what worked and not use what didn’t work. Also, having some comparative data is key to observing your business’ growth.

HERE are additional tips on setting up your e-commerce campaign for success, as you plan for your business’s future growth.

And, if you’re selling your product(s) online, are you using all available sales channels for your business in order to target different customer audiences, maximizing your sales revenue?

We make our clients aware of all the available sales channels for their e-commerce businesses. We strive to provide comprehensive information to help them maximize their sales potential. Remember, creating brand awareness and expanding your reach might not result in immediate sales, but it’s a critical part of a consumer’s purchasing journey.

Check out Shopify’s article which outlines the ‘10 Most Important Sales Channels for Selling Online‘.