The Vantage Buzz - June 2023 - Vantage Search Marketing

Hi,

We hope you’re enjoying your Summer so far. This is an important reminder that Google Analytics Universal will cease to collect new data as of July 1st! However, you will continue to have access to its data for at least 6 months. We intend on offering more guidance and recommendations on the data export process in the near future.

Google Analytics 4 is fully replacing Universal Analytics this coming Saturday, and if you haven’t already created a GA4 property, Google will do it for you, based on the settings in your Universal Analytics property.

If you have already created a new GA4 profile, you will want to check that your old GA Universal profiles have “opted out” of automatically creating a new basic GA4 profile. This can be found in the Admin / GA4 Setup Assistant section of your property settings (screenshot below). Some of our clients have many GA profiles that are no longer being used, and we don’t want new GA4 profiles created for them.

Click HERE for more info.

Your monthly ad-Vantage reading below:

Business:

Continuing the dialog about Google Analytics 4, check out the new GA4 conversion attribution settings.

Also, Google Ads announced significant changes to its trademark policy, worldwide. What are these changes, you ask?

E-commerce:

Whether you’re new to e-commerce, or you’re an old pro, sometimes going back to the basics is key! HERE is a step-by-step guide on how to sell your products online.

You might already know your customer acquisition cost, but do you need tips on how to reduce it? HERE is Shopify’s take on why customer acquisition cost is important, how to calculate it for your store, and their advice for reducing it.