The Vantage Buzz – January 2023


We hope 2023 has been good to you so far! HERE are some marketing trends to look out for this year. As consumers simplify their choices, we’re ready for the challenges that come along with pivots to ad-supported streaming, alternative measurement currencies and new social platforms.

Your monthly ad-Vantage reading below:


What is a marketing automation platform? What capabilities do MAPs provide for B2B marketers? Also, as markets tighten, HERE are some strategies to help B2B marketing, sales and customer success teams.


The global e-commerce market is not expected to slow down anytime soon and the “North America region is expected to hold the largest e-commerce market share.” Read MORE. And, do you need an overview of all of the known, confirmed, rumoured, and absolute myth-level Google ranking factors in an easy-to-read, highly condensed way?

And General Intrigue:

Research shows that millennials and Gen Zers trust online reviews as much as personal recommendations. HERE are online review stats that every marketer should know.