The Vantage Buzz – February


Happy February. We’re working away on new initiatives for 2020, including spring promotions which are just around the corner.

Your monthly advantage reading below:


A look at the multiple steps customers take before choosing a vendor, revealing that, on average, they will go through 13 pieces of content before making a decision. The article further breaks down where they’ll look for this content, highlighting why it’s important to have information on your website as well as being promoted elsewhere.


The art of the digital coupon examined: a look at how to implement coupons effectively in the current digital landscape. Read the article to find out how and when to use a coupon online.

And General Intrigue:

Learn how direct messages are being used by some of the biggest brands. You may be able to implement some of the good applications in your own business.