The Vantage Buzz - February 2019 - Vantage Search Marketing

Hi,

February’s brought a lot of snow to Vancouver and while we can’t quite ski to work, we are looking at the freshly-powdered mountains eagerly. We’ve been working on a new video that you can watch here! We’ve also been eagerly working on campaigns for 2019, so if you’ve got a new idea or something we should know about, be sure to drop us a line!

Below, a few links we think worth your time:

Business:

We found an article on “how not to do sales emails” which is a refreshing take on the no-nos of trying to make sales or move prospects down the funnel via an inbox.

Ecommerce:

Shopping ads continue to gain importance for online retailers looking to convert Google search traffic into customers. Read more about how retailers are funneling more ad spend into Shopping ads and less into text ads.

And General Intrigue:

Test your designers’ or your own attention to detail and earn coins along the way. A neat exercise in noticing the small things in digital design.