The Vantage Buzz – April 2023

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Hi,

April 22nd was Earth Day! Find out what one of the founders of this annual environmental event has to say about today’s Earth Day message HERE.

Your monthly ad-Vantage reading below:

Business:

Put your reader first by choosing the right content recommendation strategy for your website.

Top 3D virtual influencers have well over 1 million Instagram followers! What is a 3D virtual influencer and can it help your brand?

E-commerce:

“Survey data shows 91% of businesses engage in video marketing…” We tell all of our clients that video marketing is key to great advertising hygiene! Learn more HERE.

Also, optimizing your website for SEO has a huge positive impact on online advertising. Here’s a very thorough SEO checklist from our friends at Shopify.

And General Intrigue:

Did you encounter any April Fools pranks this month? HERE are some big brands who famously participated in April 1st shenanigans.

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