The Social Media Happenings of July
We’re back with another social recap. Before we get into it, let’s talk about office life in July.
We worked hard and enjoyed some play as well. Canada day started things off, fireworks, drinks, and sun ushering in July. Later in the month, Kevin and I went to Pemberton Music Festival, where the sun, dust, and lack of water had us thinking we were in a reenactment of the latest Mad Max movie. Other, more respectable members of the team (Steve & Mike), took time off to spend with loved ones in the sun.
Before we get into our own blog, we have a neat announcement to make: an article of Steve’s was published in SEMPO, the Search Engine Marketing Professional Organization.
From the Blog
July saw less post volume than recent months, but this is only because we’ve been preparing our PPC fundamental series for future publication. So far, we’ve created a gargantuan remarketing guide that should help out novice and experienced “remarketers” alike, as well as articles on the importance of mobile, the customer life cycle and conversion attribution and many more.
Finishing our PPC fundamental series is the goal for the rest of the summer and you will hopefully be seeing regular publications in the fall. We’re excited to get our informative pieces out there. These pieces will allow both current and prospective clients to get a more in-depth understanding of what we do and the value it gives their business.
And if you’re desperate for some Vantage blog material, we did publish our June recap. Find it here: vantagesearch.ca/joyous-june-a-vantage-social-recap/
From the Twittersphere
Advanced Optimizations for Google Shopping
We shared an article in which Andreas Reiffen offers strategies that allow you to optimize the efficacy of your Google Shopping campaigns. See the tweet here.
How would you enjoy being served coffee by a naked, body-painted barista? Coffee-Mate explores this unique idea in its ad for its new natural line of product. We thought it was share worthy. The video is right below:
Follow us on Twitter for more informational and entertaining updates: https://twitter.com/vantage_search
Fashion from the 70s
This article presented a lot of interesting ideas for our next trip to the clothing store. Unfortunately, or luckily, most clothing stores don’t offer these delightful styles anymore.
See the amazing and ridiculous styles here.
One Friday afternoon we decided that we need to discuss safety procedures in the Vantage office. Naturally, we took the meeting to the Tap + Barrel overlooking Coal Harbor.
See a photo of the event here.
Feel free to like our page to see the lighter side of Vantage: https://www.facebook.com/VantageSearchMarketing
Display Advertising for B2B
Working hard to destroy the misconception that display advertising doesn’t work online, we shared an article by kissmetrics titled “How B2B SaaS Companies Can Drive Sales With Display Advertising.”
Read the article here.
Try following us on LinkedIn for more informational industry content: https://www.linkedin.com/company/vantage-search-marketing