A New PPC Year

Happy Belated New Year!

With the holidays long since past and the exciting challenges of a new year in full sway, Vantage Search Marketing is busy, busy, busy. Our clients’ budgets are increasing, the client roster is increasing, and we’re loving it. This busyness doesn’t prevent us from enjoying some of the perks of the business, though: Steve and Kevin are away heli-skiing with some help from our courteous and generous clients, Revelstoke Mountain Resort and their heli-skiing specialists, Selkirk Tangiers. This video gives you an idea of just how epic this adventure is:

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Pay-per-click marketing is definitely exciting! The Vantage Christmas party involved go-karting… So, with this new year, Vantage looks forward to having even more fun optimizing accounts and landing pages, increasing returns on investments, creating awesome text and display ads, and going on more wild adventures.

Now, let’s look at some of our social media’s output. Be sure to follow us on one of the twitter, facebook, linkedin, or google+ pages for these informative and/or entertaining posts!

Here are a few of the 104 Fascinating social media and marketing statistics we posted:

– Internet advertising will make up 25% of the entire ad market in 2015

– By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human

– Two-thirds of firms plan to increase spending on video marketing in the coming year.

See them all by checking out this link

Mobile searches are expected to surpass desktop searches!

What an interesting time we live in. Although return on investment will remain higher for desktop searchers, mobile ROI will still be nothing to scoff at. The mobile advertising field is an exciting place to be, and we can’t wait to be a part of as well as a witness to innovations. See the full article on emarketer.com

Humorous and heartwarming videos:

Skittles created a mockumentary and it’s pretty good. Online video advertising is becoming an ever increasing part of effective advertising, and this video showcases the creativity required to stay ahead of the competition.

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Joe Nieuwendyk, alongside Kraft Canada, visits the town he grew up in, Whitby Ontario, and helps build a locker room for the girls. This video captures the good old Canadian small town spirit. The good old hockey game is for both boys and girls.

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That’s a wrap!

Vantage Search Marketing has entered the new year in full force. We’re stepping up our PPC game and we are excited to see where search marketing goes this year.