Back with another social recap. Things are getting busy at the office as campaigns ramp up for the holiday season. Being busy is never a bad thing for us and we’re excited to see what our work achieves for our clients in the final push of the year.
As always, here are some highlights from the last month of social activity:
Targeting correctly is one of the best ways to improve PPC profitability, but unfortunately it can be difficult as many targeting options can be layered on top of each other, complicating things, but also creating more refined advertising. This addition to the PPC Fundamentals series will help you understand targeting options and how they can be used. Read it here.
The most successful ads I have written, and seen, are typically written in shorter bursts that focus on getting the message across
Write AdWords ads like the Pros
Read this article to find out how some of the best PPC copy is created.
AdWords Trends With Heatmaps
AdWords heatmaps can help you discover what’s important when it’s important. This AdWords script could be a great addition to your PPC analysis.
“6 Digital Marketing Facts for the Holiday Season.”
Data points worth checking out for any business who looks to the holidays for sales.
According to Salesforce Social Studio, Black Friday social conversations—via Twitter, Facebook, YouTube, blogs, etc.—are up 20 percent over last year.
Over 160 Pages of Search Quality Guidelines from Google
And this article does you the favor of highlighting some of the more important details.
Interestingly, the guidelines make a distinction between professional and amateur websites, from a web design perspective.
8 Steps to Analyze the Competition
Keep the competition in your sights with an advanced competitor analysis.
Step four consists of analyzing each competitor’s unique value propositions (UVP) with the goal of seeing how yours compares to the competition.
Until Next Time!
Above is just a sample of the informative and consistent PPC content we share, so be sure to follow us, and feel free to share anything you feel is helpful.
If you’re looking for PPC information not covered above, you can always contact us for a free PPC consultation.