Like raccoons in a kitchen, Vantage members, Renton and Steve, indulged themselves on new information at CTAConf. The excited pair came back from the Vancouver conference with a host of new ideas and strategies for getting more and better leads. The conference is hosted by Unbounce, the team that makes great landing page tools. It was a blast!
During the month, we posted numerous informative, entertaining, and helpful things on Vantage’s social networks. We think you should see a few, and if you like any, be sure to follow us on one of our social media channels for more!
The Fundamental Series in Full Swing
Our blog is consistently releasing parts of the Fundamental series. Be sure to keep up if you want to strengthen your understanding of what PPC is. The more you know how much PPC can do for you, the easier it is for PPC marketers to help.
PPC Advertising in the Mobile Online World
Everyone’s on their mobile, it’s time to understand the power of PPC on mobile too. What works on desktop may not work on a smaller, mobile device.
In Canada, smartphone ownership grew from 55% to 68% from 2014 to 2015 … in May 2015, Google announced that mobile searches have surpassed desktop in 10 countries, including the USA and Japan. All of these statistics signal one thing—the importance of visibility on mobile devices for businesses.
The Extensive Guide to Successful Online Remarketing: Part 1
This part of the PPC Fundamentals is one of our most thorough, we had to split it up into three sections! It offers a great look at what remarketing is, how it works, and what makes it work best. Check it out here.
a Forrester Research report highlights the hard truth: 96% of people who visit a website leave without completing the action the marketer would have liked them to take. In addition, on the eCommerce side of things, a report from the Baymard Institute puts average shopping cart abandonment at 68.53%. There is hope though, and it lies in recapturing your visitors’ attentions.
The Mighty Facebook
Click here to see a post from wired that offers a collection of media regarding the recent lunar eclipse.
Check this post out to answer the question: “Are You Wasting Money on Advertising?”
Learn how digital marketing can make your business sustainable by checking out this tweet.
Google combats “robocallers,” learn how they’re starting the campaign with this post on our Google+ page.
Google Search is the only search app that falls within the top 25 most popular apps, and it’s growing at a 16 percent rate year over year
Google Search is the 4th most popular app in the app store. It’s also overtaking Facebook in growth. This means that a lot of people are googling things on their mobiles. You should take a look at the above fundamentals article as well as this one to get an idea of how important it is to be visible on Google Search.
Just a taste
There’s plenty more delicious content on our respective social media channels and blog. So be sure to follow us where you can if you want to see more.
Good-bye and good day, and we hope you find your ad-Vantage soon!
If you missed last month’s recap, it can be seen by clicking here.