SEMPO Event Vancouver 2013

Vantage attended the SEMPO event in Vancouver on May 14th, 2013. It was our first time attending the event and it was great. It is a refreshing change to actually be able to walk to a search marketing conference, instead of having to cross the border or hop on a plane.

The event was sponsored by Bing Ads, who demo-ed a few new betas. One of the betas was a new visual keyword distribution tool. The tool allows you to see how your keywords are distributed for any given metric. The filtering capabilities of this tool are very cool because you can literally slide a bar up and down your keyword distribution to set the threshold for filtering. For example, if you wanted to see all keywords that had 3 or more conversions, a CPA lower than $50, a position worse than 3.0 and 200 or more clicks in the past 30 days this would be as easy as moving 4 sliders in each of the metric windows.










Overall it was a really great event and we look forward to attending next year…