PPC Fundamentals

Learn all about performance marketing from the search results page to the technical back-end to the high-level strategies.

The fundamentals of PPC advertising lie below. Learn where and why ads show up on the web and how to get your brand into the most profitable spots.

The Difference Between Paid, Organic & Local Search Results

How do businesses show up on search engines?
Mainly with local…
March 13, 2015/by Stephen Claridge

The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?
What is Paid…
June 15, 2015/by Stephen Claridge

SEO & PPC Advertising: A Match Made in Marketing Heaven

SEO in marketing stands for "search engine optimization."

It…
August 28, 2015/by Stephen Claridge

Mobile PPC Advertising in the Online World

Mobile PPC advertising carves the future of marketing. Mobile…
September 11, 2015/by Stephen Claridge
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