Intelligent Integrations Save Vonigo 39% on Digital Advertising Costs

Vonigo Software Ltd.

Vonigo helps streamline the field service management process from end-to-end. They offer a unified suite of configurable cloud-based tools for scheduling, online booking, work order management, estimating, dispatch, routing, GPS, CRM, invoicing, payments, reporting, and more all accessible over the internet from any desktop or mobile device.

Lead Quality Growing Pains

With a digital marketing portfolio growing alongside its business, complexity began to obscure the success of Vonigo’s campaigns. It had become difficult for Vonigo to identify which networks and campaigns were or weren’t generating qualified leads for Vonigo’s sales team.

Vonigo needed a comprehensive solution to its marketing analytics problem which would both work with their existing stack of software tools and ensure a smooth transition that wouldn’t impact then-current lead generation results.

Creating an Intelligent Marketing Ecosystem

Vonigo turned to Vantage for help with managing and streamlining their growing marketing portfolio’s lead and sales data. Three tools centered Vonigo and Vantage’s approach to creating an intelligent marketing ecosystem: HubSpot, Salesforce, and LeadsRX. Vonigo worked with Vantage’s analytics specialist to ensure that all digital assets would provide:

a holistic overview of marketing channels and their various touchpoints
an integration between Vonigo’s CRM and marketing channels that would automatically relay lead quality and sales in real-time
an efficient transition that wouldn’t interfere with then-current lead generation levels

Once implemented, the new tracking system would let both Vantage and Vonigo track a click on any given advertising channel, at any subsequent point within Vonigo’s digital marketing ecosystem, all the way to the sale.

The Results

After working together to seamlessly transition to their new, intelligent lead quality tracking system, Vantage and Vonigo could now quickly pull valuable data from the 6 PPC networks, landing page software, email software, CRM, web pages and other touchpoints that made up Vonigo’s digital marketing ecosystem.

With this newfound and powerful data, Vantage analyzed Vonigo’s marketing funnel and helped Vonigo reduce their overall marketing costs while maintaining sales-qualified lead volume.

Vonigo soon reduced marketing spend 39% while experiencing zero reductions in sales-qualified lead volume. These savings and the new lead quality tracking system freed up budget and time for Vantage and Vonigo to work on new growth initiatives.