Property Sales Increased By Over 60% Within First Year

The Lakes Golf and Country Club

The Lakes Golf and Country Club – A privately-gated club situated on 380 acres in the heart of Palm Desert, CA. Built in 1983, a magnificent 50,000 sq. ft. clubhouse including a grill room, fully equipped Pro Shop, main Dining Room and Lounge overlooking the majestic Santa Rosa Mountains is at the center. A defining characteristic of the club is “The Lakes lifestyle” and a significant sense of community is expressed through a busy, diverse, year-round dining, social and recreational calendar.

Getting Back Under Par

With property sales stuck in the sand trap for a three year stretch, The Lakes Golf and Country Club found themselves searching for an advertising caddie that would help increase their brand’s visibility online and get their property sales back under par.

Using The Right Clubs for Lead Generation

The Lakes partnered with Vantage to create a comprehensive and competitive lead generation strategy across multiple digital sales channels such as paid search, retargeting, and video advertising.

Vantage discovered that The Lakes’ web assets needed to be realigned with a clear and trackable sales process. Vantage implemented a customer acquisition funnel that focused on building brand visibility, engaging new potential customers, and generating property leads and sales at relevant touchpoints on both the Google AdWords and Bing Ads’ networks.

After the initial restructure of The Lakes’ digital sales drive, Vantage continued to optimize The Lakes’ targeting, ad spend, messaging, and putting for more property sales.

The Results

The Lakes’ experienced a 60% lift in property sales within the first year of partnership with Vantage. Additionally, The Lakes’ brand gained dominance in its market as competitors’ property sales stagnated during the same year.