Heading into a new winter season Revelstoke partnered with Vantage Search Marketing to fix prior agencies’ mistakes and win back market share.
After gaining access to Revelstoke’s accounts Vantage quickly spotted major issues with analytics and tracking. Although the word ‘untracked’ normally means great things in the ski world, untracked data is a terrible thing in the online marketing space. It was these issues, combined with general poor management of the PPC accounts, that was at fault for the past few seasons’ sub-par results.
Getting to work the Vantage team restructured Revelstoke’s paid search accounts, fixed conversion tracking issues, and implemented intelligent tracking analytics. Vantage then started to map out customer purchase habits for promotions and seasonality. Targeting and ad spend were continuously refined throughout the season as more data was captured.