Online Ticket Sales From PPC Increased By Over 450%

Revelstoke Mountain Resort

Revelstoke Mountain Resort – Canada’s newest big ski destination is known for offering the most vertical of lift-accessed terrain in North America as well as being the only resort worldwide to offer lift, cat, heli, and backcountry skiing from one village base.

Praying To The Snow Gods

After the flat landed attempts of 3 different PPC agencies over three different winter seasons opened the lane for encroaching affiliate networks, Revelstoke once again found themselves searching for a partner that would give them the customer service they deserved and generate the results they needed.

Bluebird Conditions In Sight

Heading into a new winter season Revelstoke partnered with Vantage Search Marketing to fix prior agencies’ mistakes and win back market share.

After gaining access to Revelstoke’s accounts Vantage quickly spotted major issues with analytics and tracking. Although the word ‘untracked’ normally means great things in the ski world, untracked data is a terrible thing in the online marketing space. It was these issues, combined with general poor management of the PPC accounts, that was at fault for the past few seasons’ sub-par results.

Getting to work the Vantage team restructured Revelstoke’s paid search accounts, fixed conversion tracking issues, and implemented intelligent tracking analytics. Vantage then started to map out customer purchase habits for promotions and seasonality. Targeting and ad spend were continuously refined throughout the season as more data was captured.

The Results

Revelstoke experienced a 359% lift in PPC-driven ticket sales during their first season with Vantage. Year two of their partnership saw even greater success as Vantage harnessed the previous season’s new data to effectively time promotion advertising and budget distribution. This yielded a 451% increase in PPC-driven ticket sales with an 80% decreased cost-per-sale.

Elated with the attentive customer service provided and excellent results generated, Revelstoke extended their partnership to get even bigger air with their marketing for seasons to come!

+359%

Online Ticket Sales
(Vantage year 1 vs previous agency)

+451%

Online Ticket Sales
(Vantage year 2 vs previous agency)

-80%

Cost-per-Sale
(Vantage year 2 vs previous agency)

“We switched PPC providers three times in three years before contracting Vantage Search Marketing. Although all the other PPC providers came highly qualified and appeared to be the best at the time, none were able to deliver and none gave us the attention they promised. The biggest difference was that the guys selling you a PPC service are the same guys running the PPC service and they do whatever it takes to get you the results you are seeking.”