Identifying major opportunities with the new, updated and feature-rich, Amazon Seller Central ad platform, Vantage Search Marketing was selected to grow Real Mushrooms’ marketing efforts.
Vantage went to work restructuring and expanding campaigns and targeting. Sponsored Product and Headline Search ads spearheaded Real Mushrooms’ paid placements on both the Amazon Seller Central and Amazon Marketing Services networks. Regular optimizations for bids, budgets, and targeting were conducted to maintain and evolve Vantage’s scaling strategy for Real Mushrooms.
By honing campaign structure and strategy towards Real Mushrooms’ ACoS goals, and then focusing on expanding reach, Vantage would position Real Mushrooms’ Amazon ad accounts for strong, sustainable growth.