Monthly Amazon Ad Revenue More Than Doubled in First Year

Real Mushrooms

Real Mushrooms is driven by the desire to deliver the best possible medicinal mushrooms extracts in their purest form, without any carriers or grain fillers, giving their customers the best possibility to experience the unique benefits that medicinal mushrooms have to offer.

Getting High-Quality Extracts on More Amazon Users’ Radar

As the official retailer for Nammex, a wholesale company with 35+ years experience manufacturing medicinal mushrooms, the positive reviews and initial sales Real Mushrooms’ line of extracts generated weren’t surprising. Amazon ad campaigns, managed in-house, were supplementing sales, however; it quickly became evident that scaling sales further was something that they neither had the time nor experience to do.

Growing Mushroom Sales on Amazon

Identifying major opportunities with the new, updated and feature-rich, Amazon Seller Central ad platform, Vantage Search Marketing was selected to grow Real Mushrooms’ marketing efforts.

Vantage went to work restructuring and expanding campaigns and targeting. Sponsored Product and Headline Search ads spearheaded Real Mushrooms’ paid placements on both the Amazon Seller Central and Amazon Marketing Services networks. Regular optimizations for bids, budgets, and targeting were conducted to maintain and evolve Vantage’s scaling strategy for Real Mushrooms.

By honing campaign structure and strategy towards Real Mushrooms’ ACoS goals, and then focusing on expanding reach, Vantage would position Real Mushrooms’ Amazon ad accounts for strong, sustainable growth.

The Results

Real Mushrooms experienced both a 151% increase in monthly ad revenue and a 180% increase in monthly order volume on Amazon.com during their first year partnered with Vantage. While initially a smaller source of traffic, Amazon.ca monthly ad revenue increased 1174% year-over-year and order volume increased 1100% year-over-year, turning Amazon.ca into a sizable and extremely profitable portion of Real Mushrooms’ Amazon ad revenue.

The success on Amazon encouraged Real Mushrooms to expand their portfolio to Google Ads, Facebook Ads, and Instagram Ads, which, with Vantage’s help, soon saw similar positive returns.

+151%

Amazon.com Ad Revenue
(Per month, compared Year-over-Year)

+180%

Amazon.com Order Volume
(Per month, compared Year-over-Year)

+3

Additional Ad Networks

(Added after positive results from Amazon ads)

+1174%

Amazon.ca Ad Revenue
(Per month, compared Year-over-Year)

+1100%

Amazon.ca Order Volume
(Per month, compared Year-over-Year)

“Amazing people and really easy to work with. They got our ACoS where we wanted it and scaled up our ad spends while keeping a positive ROI. I recommend Vantage Search Marketing to anyone I know who is looking to break into PPC advertising or needs to take their current account to the next level.”