570% Return on PPC Ad Spend Within First Year Of Assuming Web Store Pose

Halfmoon Yoga Products

Halfmoon Yoga Products – From Vancouver, Canada, Halfmoon invents and hand crafts yoga bolsters, meditation cushions, and other beautiful props filled with natural materials while also curating some of the best yoga and meditation products available online.

Moving Into Ecommerce

For over 25 years, Halfmoon Yoga Products Ltd. had been a production company designing and selling premium yoga supplies to wholesalers and studios. Envisioning growth, Halfmoon drew up plans to expand into retail eCommerce with a web store in September of 2014. The longtime makers of handcrafted yoga supplies knew their products were excellent, but they also needed measurable and profitable marketing strategies to reach individual consumers.

Getting Halfmoon’s Products in Front of the Right Customers

With a focus on building brand visibility, engaging target audiences, and generating new customers, Vantage developed an ecommerce PPC strategy to launch Halfmoon into the direct-to-consumer market.

Shopping feed setup, optimization and integration with both Volusion and Magento eCommerce platforms were performed by Vantage; facilitating the use of Shopping ads, Dynamic Remarketing ads, and TrueView for Shopping video ads. Post-launch, Vantage continued to optimize and manage Halfmoon’s custom-built campaigns, refining target markets, increasing web store returns, and reciting PPC mantras.

The Results

Halfmoon experienced a 570% return on ad spend (ROAS) within the first year of Vantage management.

With Karma’s permission, Vantage’s PPC management resulted in an improved 811% ROAS and a 137% increase in PPC sales volume for Halfmoon’s second year operating an eCommerce website.

+137%

Online Sales
(Vantage year 1 vs previous management)

570%

ROAS
(first year)

811%

ROAS
(second year)

“Stephen speaks to us in a language that we understand. He is organized, clear and thorough in his communication about objectives and expectations and gives us regular updates on how our campaigns are doing. He is passionate about making our ad campaigns work to create a return on our investment. You can tell he really loves this stuff.”