570% Return on PPC Ad Spend Within First Year Of Assuming Web Store Pose
Halfmoon Yoga Products
Halfmoon Yoga Products – From Vancouver, Canada, Halfmoon invents and hand crafts yoga bolsters, meditation cushions, and other beautiful props filled with natural materials while also curating some of the best yoga and meditation products available online.
For over 25 years, Halfmoon Yoga Products Ltd. had been a production company designing and selling premium yoga supplies to wholesalers and studios. Envisioning growth, Halfmoon drew up plans to expand into retail eCommerce with a web store in September of 2014. The longtime makers of handcrafted yoga supplies knew their products were excellent, but they also needed measurable and profitable marketing strategies to reach individual consumers.
With a focus on building brand visibility, engaging target audiences, and generating new customers, Vantage developed an ecommerce PPC strategy to launch Halfmoon into the direct-to-consumer market.
Shopping feed setup, optimization and integration with both Volusion and Magento eCommerce platforms were performed by Vantage; facilitating the use of Shopping ads, Dynamic Remarketing ads, and TrueView for Shopping video ads. Post-launch, Vantage continued to optimize and manage Halfmoon’s custom-built campaigns, refining target markets, increasing web store returns, and reciting PPC mantras.
Halfmoon experienced a 570% return on ad spend (ROAS) within the first year of Vantage management.
With Karma’s permission, Vantage’s PPC management resulted in an improved 811% ROAS and a 137% increase in PPC sales volume for Halfmoon’s second year operating an eCommerce website.
(Vantage year 1 vs previous management)
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