Monthly Ad Revenue Doubled, Over 300 New Customers Acquired, and a RoAS of 600% Maintained
Eartheasy – With a mission to help people improve your quality of life, Eartheasy offers products & information for sustainable living. A higher quality of life to Eartheasy means more time with family and friends, a lower cost of living, a toxin-free home and yard, access to wholesome food and safe drinking water, and more time spent in nature.
Looking to springboard sales after the slower and colder months of January and February, Vantage worked with Eartheasy to create a spring promotion.
Vantage setup seasonal campaigns on Google, Pinterest, and Facebook Ads to push Eartheasy’s extensive line of gardening products, planters, and garden beds to previous and new customers. By using specific audience combinations built on indicators from previous seasons and honed targeting for seasonal queries, these campaigns quickly sprung into life, generating high returns on ad spend as well as customers new to the Eartheasy brand.
Eartheasy experienced a 100% lift in PPC-driven sales revenue at a 600% return on ad spend during the promotion. Not only were purchases from past customers boosted, but over 300 new customers were also generated!
This project involved the following ad networks
This project involved the following services
This project involved the following tools and integrations