https://www.vantagesearch.ca/wp-content/uploads/2012/07/waronfreeclicks.jpg 368 588 Stephen Claridge https://vantagesearch.ca/wp-content/uploads/2017/01/vantage-logo1_Space.png Stephen Claridge2012-07-24 11:15:242014-07-29 19:59:08Nobody Clicks On PPC Ads Right? Wrong!
There is a common misconception that nobody ever clicks on PPC ads. Well if that were true then Google wouldn’t be making billions of dollars each year. Plus we wouldn’t be in business…
- The top 3 spots get 41.1% of clicks.
- Organic results only account for 14.8% of pixels above the fold (the fold is the screen real-estate that you don’t have to scroll to see).
- PPC Ads take up 85.2% of pixels above the fold on highly commercial intent keywords.
Check out this great infograph by WordStream: