Nobody Clicks On PPC Ads Right? Wrong!

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There is a common misconception that nobody ever clicks on PPC ads. Well if that were true then Google wouldn’t be making billions of dollars each year. Plus we wouldn’t be in business…

Facts:

  • The top 3 spots get 41.1% of clicks.
  • Organic results only account for 14.8%  of pixels above the fold (the fold is the screen real-estate that you don’t have to scroll to see).
  • PPC Ads take up 85.2% of pixels above the fold on highly commercial intent keywords.

Check out this great infograph by WordStream:

Pay Per Click Advertising (PPC) vs. Organic Search Listings (SEO)

© WordStream, provider of a Google Keyword Tool for Search Marketing.