Another month, another recap
June was one hot month. And I’m not just talking about the snazzy new photos we’ve got up on the “About Us” section of the Vantage website (which you can see right here). The sun has really been out in full force, and we’ve been enjoying it as much as we can while staying on top of work. From camping to the beach, our sun filled weekends have been grounding us with the focus necessary for success.
Let’s switch focus to our social media feeds, just to make sure you’re staying on top too. Here’s a quick recap:
From the blog
We played pitch and putt!
Fearless leader Stephen Claridge led the Vantage team on a terrific Friday excursion. You can read the fully story here.
Kevin became a hero in Portland (for some reason this was missed in the last recap)
Our technical expert, Kevin, went down to Portland for the 2015 Hero Conference, an event that aims to bring together the best and brightest in PPC. Taking its name from the PPC resource repertoire ppchero.com, the conference is both educating and entertaining.
What is Paid Search Engine Marketing?
We visited the basics in this informational post on the basic mechanics, uses, and benefits of paid search.
“Paid search marketing offers businesses the opportunity to reach these consumers in the earliest stages of making a purchase—their first search in a search engine. By taking into account the terms used by the searcher, advertisers can generate ads that are relevant to the searcher’s intent. If the ad presents what the searcher wants, it is highly likely that they will click it.”
From the Twittersphere
How to reach back to school shoppers
We shared an article on the power of PPC eCommerce for seasonal sales. See our tweet here.
29 Essential Content Marketing Metrics
We shared this neat infographic with some fairly interesting statistics. You can find it through our tweet, here.
Why not follow us on Twitter for more informational and entertaining updates? https://twitter.com/vantage_search
How to dock like a boss
A winning PSA from a Norwegian anti-drunk boat driving organization, funny and fully supportive of the trending “dad bod”
The brand new ‘About Us’ photos were the results of a fun photo shoot Steve and Kevin partook in. We posted an in-action shot early in the month. You can see it here.
Feel free to like our page to see the lighter side of Vantage: https://www.facebook.com/VantageSearchMarketing
How to choose a PPC Agency
This Moz piece is a great introduction for PPC agency selection, we couldn’t help but share it on LinkedIn.
And if you need further advice, check out our own piece on PPC agency selection: http://vantagesearch.ca/7-tips-for-avoiding-a-nightmare-ppc-agency-3/
Try following us on LinkedIn for more informational industry content: https://www.linkedin.com/company/vantage-search-marketing
Till next month!
We hope July is as beautiful as June was, and we also hope that you can find your ad-Vantage.