We’ve made it through another holiday season, some of us with Christmas sweaters and others without. But all in all, we feel that the closing weeks of 2015 were a success, and we hope that everyone else enjoyed their final moments of the year as well. Now we look forward to a new year full of new challenges and experiences that’ll make us a stronger PPC agency.
Vantage is resolved to increasing and improving the PPC success stories we write for 2016. What’re your new years resolutions?
As always, here are some of our social media highlights (follow us to keep on top of the PPC industry):
We released another article in our PPC fundamentals series. This one is called “What Optimization Does for PPC Advertising,” and the title says it all: you’ll learn the importance of consistent and thorough optimization for any PPC account. Stay on top of your competition and prevent waste:
Your PPC account will stagnate and waste money without proper optimizations
So, read the article to keep your PPC spend effective.
Scripts are a fantastic way for reducing the manual labor required for the management of your AdWords account. They’ll also save you money says this article from Search Engine Land: Scan Your Landing Pages With AdWords Scripts
we’ve increased conversion rates by 12 percent simply by pausing ads where the landing page had too few products on it –- so this sort of check is well worth doing
The design of the email is as simple as can be. It’s really the hilarious copy that makes this email so great. Here’s to making good choices!
Thank-you pages are now a requirement for PPC says Michelle Morgan in her article on search engine watch. If your online advertising isn’t thanking its participants, you’re doing it wrong. Read the article for more insight: Dedicated thank you pages are no longer optional for PPC
Did my form go through? Is their website broken? Did I do something wrong? This is a recipe for duplicate leads, weird on-site behavior, and confused customers.
AdWords tracking bliss can be attained by following the six steps detailed in this Search Engine Land post: Six Steps to AdWords Conversion Tracking Bliss
The “Conversions” column is what you should be using (not the “Converted clicks” column), and you can take full advantage of the new features with a few simple steps.
Until Next Time!
Above is just a sample of the informative and consistent PPC content we share, so be sure to follow us, and feel free to share anything you feel is helpful.
If you’re looking for PPC information not covered above, you can always contact us for a free PPC consultation.