Tag Archive for: web marketing

Wasted Lead Generation: How Slow Response Times Ruin Your Sales

Lead generation companies waste money on sales leads that don't become sales

Lead generation spoils leads. Counterintuitive? Let’s look at three lead response time studies and find out how your B2C or B2B sales leads are wasted.

Something Smells Fishy

Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.

Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.

Why? Because leads spoil: Read more

A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more