Posts

The Vantage Buzz – November 2019

Hi,

It’s coming, it’s almost here, it’s Black Friday and Cyber Monday! We’re busy putting together promotions so we’ll keep this newsletter short and sweet.

Be sure to let us know if you need a last minute campaign setup as the time-frame in which we might be able to do so is quickly disappearing.

Your monthly advantage reading below:


Business:

3 options for dealing with a rising customer churn rate. Highlights how ultimately it is unsustainable, but that there are options for you to find a new course.

Ecommerce:

Why losing money on a sale is not necessarily a bad thing. Counter-intuitive, right?

And General Intrigue:

How to check and improve page loading speeds on WordPress. Ecommerce focused, but applicable to any business running on a WordPress page. Includes plugin tips as well.

The Vantage Buzz – October 2019

Hi,

We hope you’re having a happy and perhaps spooky October. We’re currently busy with a plethora of fall and holiday season projects as well as Q4 and next-year analysis.

We do want to reiterate that now’s your last chance to effectively plan Black Friday and other holiday promotions. Let us know if you’d like to work on campaign strategy for these crucial ecommerce dates sooner rather than later!

Your monthly ad-vantage reading below:


Business:

Data-driven sales team decisions sound good to you? Sure does to us. Here’s a thorough write-up on spreading positive sales knowledge efficiently through your team. Further, it shows how non-analytical sales teams fall behind those that measure true drivers of success.

Ecommerce:

We gave you the Google holiday playbook last month. Maybe we should have started with this playbook on why Google Ads work for Ecommerce.

And General Intrigue:

You may get the gist of it, but what the heck is a tracking pixel anyway? May be a useful article to share with anyone you’ve tried to explain it to as well like a boss, friend, partner, precocious child, etc.

The Vantage Buzz – September 2019

Hi,

We’ve just released a mini-guide on social media comment etiquette for your brand. Brush up!

We’d also like to forewarn our clients and friends that Steve’s partner, Jordana, is away for work for two weeks this month, enjoying the jewel of the Indian Ocean, Sri Lanka. So, if he’s a bit slower than usual, it’s because he’s experiencing the substantial work that single parenthood involves!

Rest assured, the team is still fully operational, working away on new projects for the rest of the year, including the holiday season.

And here’s your monthly ad-vantage reading:


Business:

4 concise strategies for maintaining and keeping your relationships with your top customers. 

Ecommerce:

We’re getting closer and closer to the infamous holiday marketing season. Are you ready? This playbook from Google might just inspire you to plan some awesome campaigns and kick your storefront into gear.

And General Intrigue:

A how to on giving feedback that encourages change. Looks like it starts off with knowing how someone likes to receive feedback, a preference that could be discovered via a survey given post-employment, or even on a regular basis. But if that’s not feasible or too late for whatever case, there’s a lot more on how to get your feedback across effectively within the article.

The Vantage Buzz – August 2019

Hi,

We’ll jump right into an update from Google: you’re going to need to enable 2-step authentication on the account you use to sign in to Google Ads, so, if you don’t have it set up, you might as well set it up now, before you’re locked out. Here’s a link to do so.

And here’s your monthly ad-vantage reading:


Business:

What’s your business’s key growth metric? This article advocates for using “Lead Velocity Rate” or LVR as your key growth metric as it can make accommodating immediate fluctuations more manageable when you want to focus on the long-term and future sales. Oriented toward SaaS businesses, but could be modified for any business that depends on a consistent flow of leads.

Ecommerce:

An article from Shopify on how to use Shopify to set up a wholesale portal, the benefits of wholesale, and some tips of wholesale pricing.

And General Intrigue:

The so-called savior of the open office floor plan, the office pod, gets a compelling case in this article. Privacy seems to be the major component of their attractiveness as interviewees in the article talk about their ability to both focus more and have more engaged private meetings with clients and leads when using the pods.

Vantage-Search-Marketing-Home-Page

The Vantage Buzz – July 2019

Hi,

Happy July! We hope Prime Day went well for all of our fellow Amazonians. Also, an update on the responsive search ad warning we gave last month: they weren’t made the default in July, but they will be at some point in the future. Apparently, there was enough pushback from advertisers to keep Google from making the switch so quickly.

And here’s your monthly ad-vantage reading:


Business:

Do you feel fatigued by a million marketing options pulling you every each way? Here’s a guide on committing to the fundamentals and simplifying what you need to prioritize: How to Focus When You’re Overwhelmed by Marketing Options.

Ecommerce:

We’ve been talking about this one a lot at the office and we tend to agree that customer retention is just as important as new customer acquisition, if not more so, for any modern ecommerce businesses hoping to remain competitive.

And General Intrigue:

It’s big, it’s important, it’s the attention economy we participate in. Nielsen’s broken it down so you know exactly what the attention economy entails and how to start thinking about where you and the business you own or work for fits into it.

Vantage-Buzz-June-2019

The Vantage Buzz – June 2019

Hi,

We’ve got an unofficial secret to share with you this month: Google’s default ad type is changing to Responsive Search Ads in July. There’s been no official announcement, so don’t sue us if this isn’t the whole truth, but a little bird told us that this is where Google’s moving for ad types. In light of this, we’ve been busy accommodating the change for all of our clients’ accounts this month.

We did, however, put aside time to share some worthwhile links with you below.


Business:

Is the future of work remote? The CEO of SureSwift Capital, Kevin McArdle, sure thinks so. Here’s the case he lays out. While remote work may not be the perfect solution to some situations, McArdle outlines a lot of benefits from savings to better talent.

Ecommerce:

9 methods for delivering customer appreciation in a meaningful way courtesy of the Shopify blog. There’s a lot of overlap with a customer loyalty program, but some of these can be implemented more easily and on a customer-by-customer basis.

Also: the Prime Day date has been leaked for a second time, so it’s definitely more than likely starting on Monday, July 15th. Is your brand ready?

And General Intrigue:

The most important trends on the internet as reported by the longtime chronicler Mary Meeker have been revealed. From internet use and online shopping to privacy, Meeker dives into it in a 333-page report. Conveniently, Recode has pulled some of the most notable stats as well as a link to the report right here.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat!

Let us know what you’re working on — we might be able to help!

Get in contact with us,

Steve & The Vantage Team

The Vantage Buzz – May 2019

Hi,

May’s brought a lot of sun to Vancouver and we’re not complaining. It’s also brought the annual Google marketing live event.

We’ve got links to a couple of the shiny new features revealed by the advertising giant below, but you can register and gain access to the material yourself here.


Business:

ou just might be able to justify getting nothing done. “Niksen,” the Dutch word for idleness or doing nothing, can be adopted as a policy for boosting creativity and problem-solving capacity. So, next time your higher-ups or lower-downs look at you funny for getting nothing done, send them this article from the New York Times.

Ecommerce:

Google’s focus seemed to be e-commerce at the event as it announced a revamped shopping experience, a new discovery campaign format, and gallery ads, which all contribute to providing a wider reach for and more exposure to your products

And General Intrigue:

Ecommerce-y as well, but cool for everyone: soon you’ll be able to take a look at a product’s dimensions from the comfort of your living room with Google augmented reality in search.

Want to talk about your digital marketing campaigns?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact,

Steve & The Vantage Team

vantage ppc case studies results

The Vantage Buzz – April 2019

Hi,

Happy April. This month, we’re wishing our PPC manager Roxanne safe and happy travels as she’s off to her native Netherlands to visit family and friends.

Below, a few links we think worth your time:


Business:

Do you or your employees work from home? Do you or your employees ever find themselves a little less accountable in the comfort of their own walls? Maybe they need a FocustMate: a weird idea that apparently works.

Ecommerce:

As Apple shifts more heavily towards its services businesses, some speculate that it will set its sights on Shopify to expand aggressively into the online payments sector.

And General Intrigue:

Google’s at the forefront of flower technology, demonstrated convincingly in their latest and incredible product: Google Tulip.

Want to talk about your digital marketing campaigns?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact,

Steve & The Vantage Team

The Vantage Buzz – March 2019

Hi,

March is bringing us days above 10 degrees Celsius here in Vancouver and there’s even some sunshine to boot! The Vantage team’s been busy helping our clients find growth with new initiatives for 2019, so if you’ve got any more ideas, we’re ready and in the Spring planting mindset.

Below, a few links we think worth your time:


Business:

Planning to run a survey? Learn how to keep your responses free from poisoned data by identifying when and where your survey uses leading questions with this thorough and worthwhile read on the topic.

Ecommerce:

While some suppliers find their wholesale agreements with Amazon unexpectedly ended, others may be finding competitive advantages in the endings, especially those who’re already familiar with competing for and advertising directly to consumers.

And General Intrigue:

Insight on why music can help and hinder workspace productivity.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact , Steve & The Vantage Team

vantage ppc case studies results

The Vantage Buzz – February 2019

Hi,

February’s brought a lot of snow to Vancouver and while we can’t quite ski to work, we are looking at the freshly-powdered mountains eagerly. We’ve been working on a new video that you can watch here!  We’ve also been eagerly working on campaigns for 2019, so if you’ve got a new idea or something we should know about, be sure to drop us a line!

Below, a few links we think worth your time:


Business:

We found an article on “how not to do sales emails” which is a refreshing take on the no-nos of trying to make sales or move prospects down the funnel via an inbox.

Ecommerce:

Shopping ads continue to gain importance for online retailers looking to convert Google search traffic into customers. Read more about how retailers are funneling more ad spend into Shopping ads and less into text ads.

And General Intrigue:

Test your designers’ or your own attention to detail and earn coins along the way. A neat exercise in noticing the small things in digital design.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact , Steve & The Vantage Team