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Why-You-Want-to-Work-in-PPC

Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

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Vancouver PPC Agency

February Social Media from Vantage Search

February’s been a while gone, but we didn’t forget about our social media. And you shouldn’t either, below are some of the highlights. Get informed and stay PPC relevant with us–and if you have anything you think we should cover, feel free to message or tag us on social media.
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Vantage Christmas Party

December Update from Vantage Social

We’ve made it through another holiday season, some of us with Christmas sweaters and others without. But all in all, we feel that the closing weeks of 2015 were a success, and we hope that everyone else enjoyed their final moments of the year as well. Now we look forward to a new year full of new challenges and experiences that’ll make us a stronger PPC agency.

Vantage is resolved to increasing and improving the PPC success stories we write for 2016. What’re your new years resolutions?

As always, here are some of our social media highlights (follow us to keep on top of the PPC industry):
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Vantage Social Media for November

Back with another social recap. Things are getting busy at the office as campaigns ramp up for the holiday season. Being busy is never a bad thing for us and we’re excited to see what our work achieves for our clients in the final push of the year.

As always, here are some highlights from the last month of social activity:
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Picture of Vancouver, home of Vantage Search Marketing

The Social Media Happenings of July

We’re back with another social recap. Before we get into it, let’s talk about office life in July.

We worked hard and enjoyed some play as well. Canada day started things off, fireworks, drinks, and sun ushering in July. Later in the month, Kevin and I went to Pemberton Music Festival, where the sun, dust, and lack of water had us thinking we were in a reenactment of the latest Mad Max movie. Other, more respectable members of the team (Steve & Mike), took time off to spend with loved ones in the sun.

the SEMPO logo, where Vantage guest blogged
Before we get into our own blog, we have a neat announcement to make: an article of Steve’s was published in SEMPO, the Search Engine Marketing Professional Organization.

Read the article here.
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Beautiful sunny Vancouver

Joyous June: A Vantage Social Recap

Another month, another recap

June was one hot month. And I’m not just talking about the snazzy new photos we’ve got up on the “About Us” section of the Vantage website (which you can see right here). The sun has really been out in full force, and we’ve been enjoying it as much as we can while staying on top of work. From camping to the beach, our sun filled weekends have been grounding us with the focus necessary for success.

Let’s switch focus to our social media feeds, just to make sure you’re staying on top too. Here’s a quick recap:
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Vantage team, Kevin and Mike, watch Steve putt

Vantage’s Day on the Town

Sun’s out, Clubs out

Last Friday, Vantage Search Marketing leader Steve knew that another Friday spent indoors would be detrimental to team morale. Gazing out of his third story window, Steve saw a bold, blue sky and heard whispers of a glorious escapade. The idea struck him all at once, and, overjoyed with excitement, he let his loyal followers know that today there would be sport. He rallied his troops, scrambled together a set of pitching irons and putters, and led them off on what would be one of the better Vantage Fridays in recent memory.
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Vantage team member, Kevin Clark, at HeroConf 2015 by PPC hero

My Trip to HeroConf 2015: PPC in Portland

It has been a week since my journey to Portland for the 2015 Hero Conference. If you don’t know, no, it’s not a celebration of the best and brightest Marvel or DC superheroes. It’s actually a celebration of the best and brightest PPC heroes, taking its name from the PPC resource repository, ppchero.com. The self-proclaimed “unapologetically PPC conference series” is a three-year-running event dedicated to discussion and innovation in the PPC industry.

Last year, Steve and I attended HeroConf 2014 in Austin, Texas. I’d be without my partner in crime this time around, but I had his full blessing, and was looking forward to HeroConf 2015.
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Fancy Frames, New Employee, & more

The Happy Team

There’s us—joyous and excited after receiving our framed certificates (we’ve had these bad-boys for a while, but Google’s decided now’s the time to physically recognize us).

The past few months have been busy for Vantage Search Marketing. We’ve said farewell to this year’s glorious Vancouver summer, and are now, in the middle of October, beginning to embrace the very familiar rain and cold. It has, however, been a fairly warm fall, and our office heating is grateful, even if it has been put through a balancing act. It’s always a welcome challenge (or a nightmare) to try and get to that office temperature sweet-spot. As interesting as the weather is, we’ve actually been more focused on work; very focused on making the best use of our capable new employee. With a bigger workforce comes a bigger workload, and we are appreciative of both. Amongst other work, we’ve been engaged in builds for exciting new clients.

As said before, a new employee! Recruitment was a success. We’ve added a new member to the Vantage Team. Wes is our valuable new newbie. He’s been diligent thus far, and is responding quite well to our disciplinary techniques.In light of these techniques, we may have to consider expanding into an HR department as well… We kid, we kid. There have been no major issues or events that have required us to resort to controversial methods (at least not yet). We’re new to this new employee thing, but we think it’s going A-okay.


Life After Exact-Match

Maybe Google’s trying to butter us PPC people up after removing our dear exact-match. Well, it’s pretty much worked. Just look at the above smiles! We’ve been coping, we ask though, how are others doing without exact-match?

We posted a video/blog post on the topic a little while back. It’s from Rand at Moz and has a bit of Star Wars humour in its thumbnail.

http://moz.com/blog/keyword-research-and-targeting-without-exact-match-whiteboard-friday

Rand from Moz blog

There’s Rand and his enigmatic moustache!


Days of My Youth

Vantage has also had the chance to have some fun, though not with facial hair. One such chance was with our client Revelstoke Mountain Resort. They’ve made mixing business and pleasure a very real opportunity. They invited us to the “Days of My Youth” premiere. It was an exciting Red Bull ski film, which Revelstoke was a proud sponser of, that made us want to get out there and ski. Just not as youthfully as the incredible athletes in the film.

Watch the trailer here: https://www.youtube.com/watch?v=DxJNvnHf3QM

Days of My Youth premiere swag

Proof we were there!


AdWords Updates

And lastly, there were developments in our dear friend AdWords’ capabilities.

Custom affinity audiences are an interesting addition for display campaigns. We wonder if they’ve made it easier to move towards the ever looming goal of perfect targeting?

Check out the details from the creators themselves.

And then, there was the introduction of callout extensions. This additional room for important advertising messages opens up a new world of creativity and opportunity.

Mosey on through this post to find out more.

Tell us how the additions have affected your PPC practices!


Until Next Time!

Vantage signing out. May our fellow PPC men and women find further success in all their goals. We hope the future, as it is for us, is something worth looking forward to for everyone!

Thanks for reading.