Tag Archive for: Vancouver PPC

The Vantage Buzz – July 2023

Hi,

As we approach August, we get reminded that September and back-to-school/Labour Day is right around the corner. We’re starting to plan with our clients on how to best transition from the slower Summer months into the next season, and we ask the question… do you have a social media marketing strategy?

As brands continue to ride the wave of social media marketing, a large percentage of marketers say they’re confident their efforts deliver a positive return on investment for their business.

Customers still rely on a consistent and confident organic presence from their favourite brands on networks such as Facebook, Instagram and TikTok. When a brand isn’t active on social media, customers can take that as a red flag that something is awry with the business.

So when we take it a step further, creating a social media marketing strategy (as outlined in this Shopify article) will show tangible results related to your business goals.

Your monthly ad-Vantage reading below:


Business:

The era of AI is here and it’s here to stay. So, how can we make it work for us? In order to build trust with your customers and to have them see you as a trusted expert in your industry, a blog on your website can be very valuable.

Sometimes it can be difficult to turn a blog/article idea into a concise, useful written piece to establish your business as a respected and trustworthy leader in your industry.

Google has a new experimental tool, their AI notebook, NotebookLM, which may help you in the near future. “The tool functions like a virtual research assistant, capable of summarizing facts, elucidating complex ideas, and brainstorming new connections based on the sources provided by the user.”

E-commerce:

If a client offers free shipping for their customers, we want to know. It’s always something we highlight in our ad campaigns. Yes, free shipping can increase sales, however, there are different ways to offer it. HERE’S a guide to how you can be strategic with the type of free shipping you use, in order to make it work for your business.

Earlier this month, Meta introduced their new app, Threads, a conversation-based app nearly identical to the format of Twitter. Although Threads was quickly called the fastest growing app in history, it remains to be seen whether interest will be sustained in the long run.

What we do know, according to our sources at Meta, is that it’s suspected in approximately 6 months’ time Threads will start serving paid ads on its platform. Getting in on the ground floor of a new social and marketing network can be beneficial for brands, whether you’re new to the scene or established in your industry.

General Intrigue:
What ever happened to Jell-O? And will it make a comeback? Well, it would seem that they just rebranded for the 1st time in a decade!

The Vantage Buzz – June 2023

Hi,

We hope you’re enjoying your Summer so far. This is an important reminder that Google Analytics Universal will cease to collect new data as of July 1st! However, you will continue to have access to its data for at least 6 months. We intend on offering more guidance and recommendations on the data export process in the near future.

Google Analytics 4 is fully replacing Universal Analytics this coming Saturday, and if you haven’t already created a GA4 property, Google will do it for you, based on the settings in your Universal Analytics property.

If you have already created a new GA4 profile, you will want to check that your old GA Universal profiles have “opted out” of automatically creating a new basic GA4 profile. This can be found in the Admin / GA4 Setup Assistant section of your property settings (screenshot below). Some of our clients have many GA profiles that are no longer being used, and we don’t want new GA4 profiles created for them.

Click HERE for more info.

Your monthly ad-Vantage reading below:


Business:

Continuing the dialog about Google Analytics 4, check out the new GA4 conversion attribution settings.

Also, Google Ads announced significant changes to its trademark policy, worldwide. What are these changes, you ask?

E-commerce:

Whether you’re new to e-commerce, or you’re an old pro, sometimes going back to the basics is key! HERE is a step-by-step guide on how to sell your products online.

You might already know your customer acquisition cost, but do you need tips on how to reduce it? HERE is Shopify’s take on why customer acquisition cost is important, how to calculate it for your store, and their advice for reducing it.

And General Intrigue:

Talk about a marketing explosion! Check out the latest movie marketing stunts behind the new ‘Barbie’ movie.

The Vantage Buzz – May 2023

Hi,

In May we celebrated mom, and according to one of the largest online flower delivery services, UrbanStems, it recorded its highest day for revenue… EVER this month. Find out what types of website optimizations the company performed, which can be attributed to its incredibly successful month HERE. There might be some key takeaways you can use for your next promo!

Your monthly ad-Vantage reading below:


Business:

Here’s a recap of Google’s annual Marketing Live 2023 event, which covered new features and insights.

How well do you know your business’ audience? HERE are ways to get to know your audience better to improve your marketing strategy.

E-commerce:

Do you need a refresher on social media marketing for your small business? Here’s a comprehensive guide.

Learn how the YouTube algorithm works in 2023 for your channel. It might just give you insights into what makes engaging ads on the network as well.

And General Intrigue:

Humorous marketing can be successful, but when you “break TikTok” due to one overwhelmingly effective idea, is it just a one-hit wonder? Find out more HERE on how Clancy’s Auto Body became a TikTok sensation in just over a week.

The Vantage Buzz – April 2023

Hi,

April 22nd was Earth Day! Find out what one of the founders of this annual environmental event has to say about today’s Earth Day message HERE.

Your monthly ad-Vantage reading below:


Business:

Put your reader first by choosing the right content recommendation strategy for your website.

Top 3D virtual influencers have well over 1 million Instagram followers! What is a 3D virtual influencer and can it help your brand?

E-commerce:

“Survey data shows 91% of businesses engage in video marketing…” We tell all of our clients that video marketing is key to great advertising hygiene! Learn more HERE.

Also, optimizing your website for SEO has a huge positive impact on online advertising. Here’s a very thorough SEO checklist from our friends at Shopify.

And General Intrigue:

Did you encounter any April Fools pranks this month? HERE are some big brands who famously participated in April 1st shenanigans.

The Vantage Buzz – March 2023

Hi,

Happy Spring! As we welcome longer days with more light and receive a boost of energy this new season, here are some ways to improve your focus and concentration, while you juggle the responsibilities of your business.

Your monthly ad-Vantage reading below:

Business:

To survive a potential 2023 recession, with the right marketing strategies, companies can not only prepare for the worst but also come out on top. Learn more HERE.

Why should your business care about Customer Journey Orchestration (CJO)? Click HERE to find out. And, Google has a long history of famous algorithm updates, search index changes and refreshes, and their latest core update was a big one!

E-commerce:

Are you building your brand for the future? You might need to already start paying attention to the under-13 set. If you wait until Gen Alpha has aged into their teens with agency, influence, and disposable income, it might be too late. Read more HERE.

Did you know that 9 out of 10 customers actively seek out reviews before they buy? Learn why it’s essential to improving your marketing strategy to get people to leave reviews, and how to get them.

And General Intrigue:

March 8th was International Women’s Day! This year’s theme was DigitALL: Innovation and technology for gender equality. To inspire your professional journey, here are lessons from some women leaders.

The Vantage Buzz – February 2023

Hi,

We’re still in the thick of Winter, but with Spring right around the corner, how are you preparing your business for the season change? Learn how seasonal marketing can benefit your business.

Your monthly ad-Vantage reading below:


Business:

Modern marketing is all about building trust with data ethics. HERE are 3 ways you can do that. Also, find out what the World’s top 50 most visited websites are.

E-commerce:

According to Reuters’ State of Marketing 2023 report, 53% of marketers expect TikTok to deliver the biggest growth in 2023. Why consider TikTok for B2B?

After the pandemic pushed consumers to shop more online, e-commerce sales have continued to grow in recent years, with 2022 e-commerce sales exceeding $1trillion for the first time in history! Read more HERE.

And General Intrigue:

On the lighter side of marketing “news”… Have you been pronouncing these brand names incorrectly your entire life?

The Vantage Buzz – January 2023

Hi,

We hope 2023 has been good to you so far! HERE are some marketing trends to look out for this year. As consumers simplify their choices, we’re ready for the challenges that come along with pivots to ad-supported streaming, alternative measurement currencies and new social platforms.

Your monthly ad-Vantage reading below:


Business:

What is a marketing automation platform? What capabilities do MAPs provide for B2B marketers? Also, as markets tighten, HERE are some strategies to help B2B marketing, sales and customer success teams.

E-commerce:

The global e-commerce market is not expected to slow down anytime soon and the “North America region is expected to hold the largest e-commerce market share.” Read MORE. And, do you need an overview of all of the known, confirmed, rumoured, and absolute myth-level Google ranking factors in an easy-to-read, highly condensed way?

And General Intrigue:

Research shows that millennials and Gen Zers trust online reviews as much as personal recommendations. HERE are online review stats that every marketer should know.

Vantage-Search-Marketing-Home-Page

The Vantage Buzz – June 2020

Hi,

Happy June. We hope you’ve benefited from some of the crazy online volume we’ve seen due to most people being at home during the ongoing pandemic. A lot of places are looking at new phases to try and return to a “new normal,” but online shopping and traffic in general may continue to grow rapidly as more and more businesses adopt remote policies for both their employees and customers.

Your monthly advantage reading below:


Business:

The office environment has likely changed forever. A small, but indicative survey of SaaStr users found that 77% of them would have new working arrangements, whether that be remote or a hybrid of a traditional office and remote working. Further, the article highlights how many large companies are transitioning as well, including Slack, Twitter, Square, and Shopify.

E-commerce:

May’s ecommerce results outpaced the holiday season of 2019, emphasizing just how many people turn to online shopping during COVID-19. The implication for the future is that a lot more consumers may be more willing and attracted to shopping online than before.

And General Intrigue:

Actionable ways to drive diversity and equity in your marketing organization. Thorough article on initiatives and training that can help.

The Vantage Buzz – May 2020

Hi,

Crazy times continue as the world responds to COVID-19 in various ways. Some places are considering or phasing into re-openings like here in Vancouver. We continue to work hard on accounts as current events continue to affect our clients in unique ways as more customers are online than ever before for many products.

If you have any concerns on how the outbreak is impacting your PPC accounts, please reach out to us.

Your monthly advantage reading below:


Business:

If B2B sales have slowed down or if things are getting overwhelming on the data side if they’ve sped up, now may be a good time to review and improve your customer data cleaning processes.

E-commerce:

Shopify’s fast checkout app, Shop Pay, has produced some impressive results. While this is an internal study by Shopify, it still demonstrates the value of creating as seamless a checkout experience as possible for your customers, especially when more and more of them are shopping online.

And General Intrigue:

7 strategies for keeping your team engaged while working remotely.

“People like to be part of something big and they shouldn’t lose that motivation or mentality just because they can’t set foot in the office or be around their coworkers. We could all use a helping hand right now even if it’s something as simple as sharing all of the cutest photos of your pets. Actually, can we go ahead and start doing that now? That’d be great, thanks.”

The Vantage Buzz – March 2020

Hi,

What a whirlwind March. We’re hoping you and yours are keeping safe and healthy during the ongoing pandemic. The Vantage team continues to work away on campaigns, but from the comfort of our own homes.

If you have any concerns on how the outbreak is impacting your PPC accounts, you’re more than welcome to reach out to us.

Your monthly advantage reading below:


Business:

As many shift to remote working, it’s important to remember that sometimes technology doesn’t cooperate. Having a fallback plan is essential to smoothing out unforeseen issues. Your fallback can be as simple as a replacement platform or a shift to email when your chat fails, but make sure everyone knows what to do and you’ll reduce headaches!

E-commerce:

No matter what your business does, your customers likely have questions about how COVID-19 will affect products, operations, and services. Consider adding a dedicated page on your website to answer some of these questions and ease their minds. Especially if you’re in the restaurant industry.

And General Intrigue:

Used Netflix party yet? The chrome extension allows you to watch the same show or movie with your friends in a group chat. A simple tool that can help during self-isolation.