Tag Archive for: vancouver internet marketing

The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?

What is Paid Search Marketing?

Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses. Read more

7 Essential Tips for Avoiding a Nightmare PPC Agency

You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.

Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.

You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.

Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
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Fancy Frames, New Employee, & more

The Happy Team

There’s us—joyous and excited after receiving our framed certificates (we’ve had these bad-boys for a while, but Google’s decided now’s the time to physically recognize us).

The past few months have been busy for Vantage Search Marketing. We’ve said farewell to this year’s glorious Vancouver summer, and are now, in the middle of October, beginning to embrace the very familiar rain and cold. It has, however, been a fairly warm fall, and our office heating is grateful, even if it has been put through a balancing act. It’s always a welcome challenge (or a nightmare) to try and get to that office temperature sweet-spot. As interesting as the weather is, we’ve actually been more focused on work; very focused on making the best use of our capable new employee. With a bigger workforce comes a bigger workload, and we are appreciative of both. Amongst other work, we’ve been engaged in builds for exciting new clients.

As said before, a new employee! Recruitment was a success. We’ve added a new member to the Vantage Team. Wes is our valuable new newbie. He’s been diligent thus far, and is responding quite well to our disciplinary techniques.In light of these techniques, we may have to consider expanding into an HR department as well… We kid, we kid. There have been no major issues or events that have required us to resort to controversial methods (at least not yet). We’re new to this new employee thing, but we think it’s going A-okay.


Life After Exact-Match

Maybe Google’s trying to butter us PPC people up after removing our dear exact-match. Well, it’s pretty much worked. Just look at the above smiles! We’ve been coping, we ask though, how are others doing without exact-match?

We posted a video/blog post on the topic a little while back. It’s from Rand at Moz and has a bit of Star Wars humour in its thumbnail.

http://moz.com/blog/keyword-research-and-targeting-without-exact-match-whiteboard-friday

Rand from Moz blog

There’s Rand and his enigmatic moustache!


Days of My Youth

Vantage has also had the chance to have some fun, though not with facial hair. One such chance was with our client Revelstoke Mountain Resort. They’ve made mixing business and pleasure a very real opportunity. They invited us to the “Days of My Youth” premiere. It was an exciting Red Bull ski film, which Revelstoke was a proud sponser of, that made us want to get out there and ski. Just not as youthfully as the incredible athletes in the film.

Watch the trailer here: https://www.youtube.com/watch?v=DxJNvnHf3QM

Days of My Youth premiere swag

Proof we were there!


AdWords Updates

And lastly, there were developments in our dear friend AdWords’ capabilities.

Custom affinity audiences are an interesting addition for display campaigns. We wonder if they’ve made it easier to move towards the ever looming goal of perfect targeting?

Check out the details from the creators themselves.

And then, there was the introduction of callout extensions. This additional room for important advertising messages opens up a new world of creativity and opportunity.

Mosey on through this post to find out more.

Tell us how the additions have affected your PPC practices!


Until Next Time!

Vantage signing out. May our fellow PPC men and women find further success in all their goals. We hope the future, as it is for us, is something worth looking forward to for everyone!

Thanks for reading.

 

Social Conscious Internet Marketing

As an internet marketing company in Vancouver, you don’t often come across a project that actually tries to make the world a better place, but I think I have found one. Sumaq Rugs is a company based in Vancouver that sells custom alpaca rugs from Peru. The thing that makes them unique is that the rugs are made the traditional way by using looms and 5% of every sale goes directly back into the weavers community.

When I talked to the owner’s Collis Verdicchio and Derek Beech, I asked them how they work the logistics of finding these families. They said that it was difficult finding Peruvian families with looms because only the wealthier families could afford them. There are no large manufacture plants for these rugs to be produced in, as they are all produced in family run workshops. Sumaq’s program is designed to increase the number of looms in each village. However, this would seem like a good business investment if it wasn’t for the fact that they pay “living wages”. This means that all the weavers are paid fare prices which allows them to provide for their families.

Another factor that makes this program a real success is the fact that it allows families to stay together. If these weavers didn’t have their own workshops they would be forced to leave their families and work at low paying manufacturing jobs in the large cities.

Getting back to the internet marketing side of things, for this project we are pushing social media, article submissions  with a small PPC campaign to try to get the word out about this awesome socially conscious company. I have only just begun on this project but I will keep everyone posted on their progress.