Hi,

Crazy times continue as the world responds to COVID-19 in various ways. Some places are considering or phasing into re-openings like here in Vancouver. We continue to work hard on accounts as current events continue to affect our clients in unique ways as more customers are online than ever before for many products.

If you have any concerns on how the outbreak is impacting your PPC accounts, please reach out to us.

Your monthly advantage reading below:

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Business:

If B2B sales have slowed down or if things are getting overwhelming on the data side if they’ve sped up, now may be a good time to review and improve your customer data cleaning processes.

E-commerce:

Shopify’s fast checkout app, Shop Pay, has produced some impressive results. While this is an internal study by Shopify, it still demonstrates the value of creating as seamless a checkout experience as possible for your customers, especially when more and more of them are shopping online.

And General Intrigue:

7 strategies for keeping your team engaged while working remotely.

“People like to be part of something big and they shouldn’t lose that motivation or mentality just because they can’t set foot in the office or be around their coworkers. We could all use a helping hand right now even if it’s something as simple as sharing all of the cutest photos of your pets. Actually, can we go ahead and start doing that now? That’d be great, thanks.”

Hi,

Happy February. We’re working away on new initiatives for 2020, including spring promotions which are just around the corner.

Your monthly advantage reading below:

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Business:

A look at the multiple steps customers take before choosing a vendor, revealing that, on average, they will go through 13 pieces of content before making a decision. The article further breaks down where they’ll look for this content, highlighting why it’s important to have information on your website as well as being promoted elsewhere.

E-commerce:

The art of the digital coupon examined: a look at how to implement coupons effectively in the current digital landscape. Read the article to find out how and when to use a coupon online.

And General Intrigue:

Learn how direct messages are being used by some of the biggest brands. You may be able to implement some of the good applications in your own business.

Hi,

Happy holidays! Hope Black Friday / Cyber Monday went well. The sales season continues, though, and we continue to busily plan and execute promotions. Let us know if you need any help planning yours.

Additionally, we’ll be closed during the holidays, December 25th, 26th, and January 1st.

Your monthly advantage reading below:

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Business:

Clarification on whether Hubspot and Saleforce are competitors and the announcement of the death of the funnel and the birth of the flywheel from the CEO of HubSpot.

Ecommerce:

The new year approaches and you might be considering adding new products to your lineup. If you’re looking for a product launch method, this one sounds intriguing and fast: The 7 Day Product Launch Blitz

And General Intrigue:

New year, new ideas for ensuring humanity’s survival in the face of climate change. This one is very sci-fi movie: A 1,000 Year Space Mission to Save Humanity. 

Hi,

We hope you’re having a happy and perhaps spooky October. We’re currently busy with a plethora of fall and holiday season projects as well as Q4 and next-year analysis.

We do want to reiterate that now’s your last chance to effectively plan Black Friday and other holiday promotions. Let us know if you’d like to work on campaign strategy for these crucial ecommerce dates sooner rather than later!

Your monthly ad-vantage reading below:

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Business:

Data-driven sales team decisions sound good to you? Sure does to us. Here’s a thorough write-up on spreading positive sales knowledge efficiently through your team. Further, it shows how non-analytical sales teams fall behind those that measure true drivers of success.

Ecommerce:

We gave you the Google holiday playbook last month. Maybe we should have started with this playbook on why Google Ads work for Ecommerce.

And General Intrigue:

You may get the gist of it, but what the heck is a tracking pixel anyway? May be a useful article to share with anyone you’ve tried to explain it to as well like a boss, friend, partner, precocious child, etc.

Hi,

We’ll jump right into an update from Google: you’re going to need to enable 2-step authentication on the account you use to sign in to Google Ads, so, if you don’t have it set up, you might as well set it up now, before you’re locked out. Here’s a link to do so.

And here’s your monthly ad-vantage reading:

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Business:

What’s your business’s key growth metric? This article advocates for using “Lead Velocity Rate” or LVR as your key growth metric as it can make accommodating immediate fluctuations more manageable when you want to focus on the long-term and future sales. Oriented toward SaaS businesses, but could be modified for any business that depends on a consistent flow of leads.

Ecommerce:

An article from Shopify on how to use Shopify to set up a wholesale portal, the benefits of wholesale, and some tips of wholesale pricing.

And General Intrigue:

The so-called savior of the open office floor plan, the office pod, gets a compelling case in this article. Privacy seems to be the major component of their attractiveness as interviewees in the article talk about their ability to both focus more and have more engaged private meetings with clients and leads when using the pods.