Posts

A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more

Vantage PPC’s August Social Media

The rain that had begun to recede back into the dusty corners of our memories has returned with a mighty guffaw. Uniting forces with the mighty wind, the rain left no doubt that we are indeed in Vancouver. The torrential downpour has had its plus sides though, namely that Vancouver’s water reservoirs are now back to comfortable levels. Many who were late for work because of fallen debris, on their cars or in their car’s way, may be overlooking the long term benefits of the deluge.

There’s your meteorological recap from the Vantage marketing team. Now, It has been a wet farewell to August, and the continued precipitation might have some of us singing “wake me up when September ends,” but the Vantage success train never stops. So, choo-choo, here’s another recap of what we hope wasn’t dry (like August was) but intriguing content.
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SEO scrabble blocks

SEO & PPC Advertising: A Match Made in Marketing Heaven

SEO in marketing stands for “search engine optimization.”

It is the ongoing process of continuously improving a website for top ranked spots on search engine results pages, or SERPs. These top spots increase the visibility of a relevant website, increasing the likelihood that a searcher will click and go to the website.

The process involves optimizing a website’s elements to be friendly to search engine algorithms, which evaluate websites’ search friendliness, determining whether they are relevant to searcher’s queries. A thorough SEO marketing plan can help a business improve its online presence and profitability.

In this post, we’ll learn what SEO looks like and how it can work together with PPC.
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Become an Internet Marketing Professional

Wow I can’t believe it is almost March and I have not posted an article in almost 2 months. Ahh well the fact that I don’t have time for blog posts is a good thing…I have been so busy that I have had to train another person to help out. This brings me to the topic of becoming an internet marketing professional. There may not be many formal schools teaching SEO or PPC but the internet and your public library are full resources.



Step 1: Get Busy Reading

Most people think that just because a book was written 5 years ago on internet marketing that it is completely outdated, but I would have to disagree. Although, the tools may have changed the fundamentals of SEO or PPC have not really changed. To rank well in Google you still need to optimize your onpage factors and get in bound links. For PPC there may be a ton of new tools and ad formats, but the keyword is still king and knowing the difference between exact and broad match keyword is still important. You will always need to know the history of internet marketing before you can really start seeing patterns in new mediums.

I have read all of these internet marketing books. Plus most can be found at your public library.


Step 2: Take Some Internet Marketing Courses

I would recommend learning PPC because you can master it in a shorter time frame than SEO plus all of the skills you learn in PPC will help you in SEO.

PPC:

SEO:

  • The best Free SEO training I have found is the Challenge

Web Analytics:

  • I just finished the Web Intelligence course at UBC and it was awesome. Plus the analytics evangelist Avinash Kayshik had a hand it its design. It won’t tell you how to use Google Analytics but it will teach all the theory you will ever need regardless of the web analytics platform.

Step 3: Stay Up to Date

The web is changing daily so you had better stay up to date or risk becoming obsolete by reading blogs. By no means are the following blogs an exhaustive list of internet marketing blogs, but they are my favorites that I follow daily. FYI if you are saying to yourself WOW that is a lot of reading, well not shit it is a lot of reading, but that is what it takes to be a professional internet marketer in today’s economy.

PPC:

SEO:

  • SEOMoz
  • Most SEO blogs overlap with their content so pick one you like and stick to it

Web Analytics:


Step 4: Get Some In-House Experience

Go work for a web based company’s marketing department for a few years. You will learn a lot and plus it will allow you to get caught up with your internet marketing reading. Furthermore, you need time to apply all the theories you have learned from books, blogs and taking classes.


Step 5: Up to You…

At this point you can go work freelance, get into the affiliate game or find a higher paying job somewhere else. IMO I would highly recommend staying away from agency’s because the stress might just kill you and the lack of autonomy will hurt your learning…