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Vantage Christmas Party

December Update from Vantage Social

We’ve made it through another holiday season, some of us with Christmas sweaters and others without. But all in all, we feel that the closing weeks of 2015 were a success, and we hope that everyone else enjoyed their final moments of the year as well. Now we look forward to a new year full of new challenges and experiences that’ll make us a stronger PPC agency.

Vantage is resolved to increasing and improving the PPC success stories we write for 2016. What’re your new years resolutions?

As always, here are some of our social media highlights (follow us to keep on top of the PPC industry):
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6 Powerful Online PPC Advertising Networks’ Strengths and Weaknesses

It’s difficult advertising online. It can be a struggle to find the right PPC ad networks. You have questions. What are the strengths and weaknesses of Google Ads? We’re here to help.

We will take advantage of Vantage’s experience in the PPC world to explain the strengths and weaknesses of some of the most popular online PPC ad networks.

By the end, you will have a strong understanding of which online PPC ad networks are right for you.
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Picture of Vancouver, home of Vantage Search Marketing

The Social Media Happenings of July

We’re back with another social recap. Before we get into it, let’s talk about office life in July.

We worked hard and enjoyed some play as well. Canada day started things off, fireworks, drinks, and sun ushering in July. Later in the month, Kevin and I went to Pemberton Music Festival, where the sun, dust, and lack of water had us thinking we were in a reenactment of the latest Mad Max movie. Other, more respectable members of the team (Steve & Mike), took time off to spend with loved ones in the sun.

the SEMPO logo, where Vantage guest blogged
Before we get into our own blog, we have a neat announcement to make: an article of Steve’s was published in SEMPO, the Search Engine Marketing Professional Organization.

Read the article here.
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The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?

What is Paid Search Marketing?

Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses. Read more

5 PPC Mistakes That Are Costing You Money

Mistakes Were Made

Hindenburg exploding

original on historyinanhour.com

We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies.

Everyone wants the best PPC. Mistakes don’t help.
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April Showers (and Vantage Outages)

April was an interesting month this year. It was Vantage’s first month in the new office, and it did not disappoint. We were lucky enough to experience both internet outage and a snow-day equivalent power outage. But neither of those issues has gotten us down. Our new office has so much more space! We’re also exploring the nearby area for lunch spots. Any advice on delicious haunts near 535 Thurlow would be highly appreciated.

The weather was also quite the roller coaster. One day would be warm and lovely and humming with spring, the next would be dreary, grey, and raining with Vancouver spring. We hope May brings flowers. And lots of continued success.

Our Social Recap for April:

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7 Essential Tips for Avoiding a Nightmare PPC Agency

You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.

Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.

You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.

Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
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March Madness: Vantage Moving Edition

What’s been going on

Steve of Vantage at his desk
In March, Vantage moved into a bigger, better office. We’re now located at #301-535 Thurlow Street in Vancouver. The wider layout and more personal spaces will, hopefully, increase productivity. At least this is what our kind and consistent building maintenance guy, Stan, says. We’re excited for all the possibilities a new office entails. And, of course, there’s so much space! For activities!
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A New PPC Year

Happy Belated New Year!

With the holidays long since past and the exciting challenges of a new year in full sway, Vantage Search Marketing is busy, busy, busy. Our clients’ budgets are increasing, the client roster is increasing, and we’re loving it. This busyness doesn’t prevent us from enjoying some of the perks of the business, though: Steve and Kevin are away heli-skiing with some help from our courteous and generous clients, Revelstoke Mountain Resort and their heli-skiing specialists, Selkirk Tangiers. This video gives you an idea of just how epic this adventure is:
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