PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more
PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more
We’ve made it through another holiday season, some of us with Christmas sweaters and others without. But all in all, we feel that the closing weeks of 2015 were a success, and we hope that everyone else enjoyed their final moments of the year as well. Now we look forward to a new year full of new challenges and experiences that’ll make us a stronger PPC agency.
Vantage is resolved to increasing and improving the PPC success stories we write for 2016. What’re your new years resolutions?
As always, here are some of our social media highlights (follow us to keep on top of the PPC industry):
Back with another social recap. Things are getting busy at the office as campaigns ramp up for the holiday season. Being busy is never a bad thing for us and we’re excited to see what our work achieves for our clients in the final push of the year.
As always, here are some highlights from the last month of social activity:
You’re part of a savvy business that recognizes the importance of getting people onto its website, but have you heard of online remarketing?
You’ve helped the development team create an aesthetic and informative experience; put your name, products, and services on the web with targeted advertising and social media; created content that dazzles and awes all who are fortunate enough to experience it, but still, people are visiting your site and they’re not converting.
They are not signing up, they are not purchasing, they are not trying to contact you. Do you give up? No, you try online remarketing.
The customers who come back are undoubtedly more profitable than the one’s who don’t. So, why don’t we focus more of our search marketing efforts on obtaining lifetime customers? As competition in the search marketing industry increases, it’s important to be able to focus PPC on the searcher that doesn’t just convert once.
Knowing the lifetime value of a customer is essential to a business in it for the long haul.
Mistakes Were Made
We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies.
Everyone wants the best PPC. Mistakes don’t help.
You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.
Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.
You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.
Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
How do businesses show up on search engines?
Mainly with local search marketing.
When someone enters a query into a search engine like Google or Bing, a variety of results may appear. The most common and important of these results are: paid search, organic search and local search listings. A business which wants to obtain steady and relevant traffic for their website will want to take advantage of all three of these result avenues.