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Staying on track in PPC advertising

Staying on Track: PPC Reporting That Keeps Clients Happy

PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more

Man testing and reporting like a boss in PPC

PPC AB Testing: How to Experiment Like a Boss

PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more

Vantage Christmas Party

December Update from Vantage Social

We’ve made it through another holiday season, some of us with Christmas sweaters and others without. But all in all, we feel that the closing weeks of 2015 were a success, and we hope that everyone else enjoyed their final moments of the year as well. Now we look forward to a new year full of new challenges and experiences that’ll make us a stronger PPC agency.

Vantage is resolved to increasing and improving the PPC success stories we write for 2016. What’re your new years resolutions?

As always, here are some of our social media highlights (follow us to keep on top of the PPC industry):
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Vantage Social Media for November

Back with another social recap. Things are getting busy at the office as campaigns ramp up for the holiday season. Being busy is never a bad thing for us and we’re excited to see what our work achieves for our clients in the final push of the year.

As always, here are some highlights from the last month of social activity:
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Online Remarketing Extensive Guide

The Extensive Guide to Successful Online Remarketing: Part 1

You’re part of a savvy business that recognizes the importance of getting people onto its website, but have you heard of online remarketing?

You’ve helped the development team create an aesthetic and informative experience; put your name, products, and services on the web with targeted advertising and social media; created content that dazzles and awes all who are fortunate enough to experience it, but still, people are visiting your site and they’re not converting.

They are not signing up, they are not purchasing, they are not trying to contact you. Do you give up? No, you try online remarketing.
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The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?

What is Paid Search Marketing?

Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses. Read more

5 PPC Mistakes That Are Costing You Money

Mistakes Were Made

Hindenburg exploding

original on historyinanhour.com

We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies.

Everyone wants the best PPC. Mistakes don’t help.
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7 Essential Tips for Avoiding a Nightmare PPC Agency

You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.

Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.

You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.

Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
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The Difference Between Paid, Organic & Local Search Results

How do businesses show up on search engines?

Mainly with local search marketing.

When someone enters a query into a search engine like Google or Bing, a variety of results may appear. The most common and important of these results are: paid search, organic search and local search listings. A business which wants to obtain steady and relevant traffic for their website will want to take advantage of all three of these result avenues.
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