PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.
What is Cost Per Acquisition?
The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.
Jaunt through July in Vancouver with our PPC experts and learn how to make your business’s digital marketing jolly.
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Call tracking for PPC is part of PPC’s holy scripture. Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Read more
LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more
January’s done its thing and now we’re in February, but let us not forget about the memories of January, lest they fall away into the void of time. We’re back with social media goodness, but first we’d like to redirect you to the new wall decal above; isn’t it pretty?