2017 PPC Marketing Predictions from Vantage
PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.
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PPC Agency Insights: 10 Articles We Think You Should Read
Want to know about what our humble Vancouver PPC agency shares on social media?
Get More from PPC Advertising With Lifetime Value & Narwhals
What is Lifetime Value?
Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more
Secure Results with the Vantage PPC Advertising Process
“Let our advance worrying become advance thinking and planning.” – Winston Churchill
Avoid Frankenconverters: How to Create PPC Landing Pages that Perform
You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more
What Optimization Does for PPC Advertising
PPC optimization is mandatory for profitable management. Don’t mess it up. Read more
How PPC Advertising Reaches the Right People at the Right Time
Unlike some of the more gifted individuals in the universe, we believe in well refined, scientific PPC targeting that reaches the right people at the right time. Read more
The PPC Power of Display Network Advertising
Display network advertising can make your brand visible.
This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the whole thing is that your ads can be visual. Videos? Images? Buttons? You bet.
Display Network advertising gives you the power to place ads on websites that your potential customers visit. You just might feel like you have unlimited power—but with great power comes great responsibility; the display network can be volatile and campaigns on the network require consistent and thorough management.
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The Extensive Guide to Successful Online Remarketing: Part 1
You’re part of a savvy business that recognizes the importance of getting people onto its website, but have you heard of online remarketing?
You’ve helped the development team create an aesthetic and informative experience; put your name, products, and services on the web with targeted advertising and social media; created content that dazzles and awes all who are fortunate enough to experience it, but still, people are visiting your site and they’re not converting.
They are not signing up, they are not purchasing, they are not trying to contact you. Do you give up? No, you try online remarketing.
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Mobile PPC Advertising in the Online World
Mobile PPC advertising carves the future of marketing. Mobile devices gain more and more market share every year. Read more
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