We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are:
Mike here—more commonly known around the office as the “landing page guy”—to give you the lowdown on CTAConf. Having won tickets to the conference through talking with the Unbounce team about improvements to the platform and submitting a feature request document, we were the lucky few that received two free tickets to their annual conference! With the primary topic of the conference being centered on conversion rate optimization, Steve and I decided to take the reins and attend the conference. With landing pages still fresh on my mind, I was eager to learn new industry trends and broaden my scope of the discipline. The conference extended over a two day period with loads of content on a variety of hot industry topics.
Located on beautiful Granville Island, Vancouver, we were surrounded by views of the ocean and city. The two level building provided a constant stream of snacks and refreshments making our experience that much more rewarding. Staff and speakers kept the energy high from the moment you arrived until you left.
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Part one of this extensive remarketing guide has taught us what remarketing is, where remarketing ads can show up, and we’ve established how valuable it can be. The next natural step is to start setting up our PPC advertising accounts for remarketing. Let’s continue our remarketing guide.
Like raccoons in a kitchen, Vantage members, Renton and Steve, indulged themselves on new information at CTAConf. The excited pair came back from the Vancouver conference with a host of new ideas and strategies for getting more and better leads. The conference is hosted by Unbounce, the team that makes great landing page tools. It was a blast!
During the month, we posted numerous informative, entertaining, and helpful things on Vantage’s social networks. We think you should see a few, and if you like any, be sure to follow us on one of our social media channels for more!
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You’re part of a savvy business that recognizes the importance of getting people onto its website, but have you heard of online remarketing?
You’ve helped the development team create an aesthetic and informative experience; put your name, products, and services on the web with targeted advertising and social media; created content that dazzles and awes all who are fortunate enough to experience it, but still, people are visiting your site and they’re not converting.
They are not signing up, they are not purchasing, they are not trying to contact you. Do you give up? No, you try online remarketing.
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Mobile PPC advertising carves the future of marketing. Mobile devices gain more and more market share every year. Read more
The rain that had begun to recede back into the dusty corners of our memories has returned with a mighty guffaw. Uniting forces with the mighty wind, the rain left no doubt that we are indeed in Vancouver. The torrential downpour has had its plus sides though, namely that Vancouver’s water reservoirs are now back to comfortable levels. Many who were late for work because of fallen debris, on their cars or in their car’s way, may be overlooking the long term benefits of the deluge.
There’s your meteorological recap from the Vantage marketing team. Now, It has been a wet farewell to August, and the continued precipitation might have some of us singing “wake me up when September ends,” but the Vantage success train never stops. So, choo-choo, here’s another recap of what we hope wasn’t dry (like August was) but intriguing content.
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SEO in marketing stands for “search engine optimization.”
It is the ongoing process of continuously improving a website for top ranked spots on search engine results pages, or SERPs. These top spots increase the visibility of a relevant website, increasing the likelihood that a searcher will click and go to the website.
The process involves optimizing a website’s elements to be friendly to search engine algorithms, which evaluate websites’ search friendliness, determining whether they are relevant to searcher’s queries. A thorough SEO marketing plan can help a business improve its online presence and profitability.
In this post, we’ll learn what SEO looks like and how it can work together with PPC.
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June was one hot month. And I’m not just talking about the snazzy new photos we’ve got up on the “About Us” section of the Vantage website (which you can see right here). The sun has really been out in full force, and we’ve been enjoying it as much as we can while staying on top of work. From camping to the beach, our sun filled weekends have been grounding us with the focus necessary for success.
Let’s switch focus to our social media feeds, just to make sure you’re staying on top too. Here’s a quick recap:
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The customers who come back are undoubtedly more profitable than the one’s who don’t. So, why don’t we focus more of our search marketing efforts on obtaining lifetime customers? As competition in the search marketing industry increases, it’s important to be able to focus PPC on the searcher that doesn’t just convert once.
Knowing the lifetime value of a customer is essential to a business in it for the long haul.
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