Tag Archive for: ppc

Beautiful sunny Vancouver

Joyous June: A Vantage Social Recap

Another month, another recap

June was one hot month. And I’m not just talking about the snazzy new photos we’ve got up on the “About Us” section of the Vantage website (which you can see right here). The sun has really been out in full force, and we’ve been enjoying it as much as we can while staying on top of work. From camping to the beach, our sun filled weekends have been grounding us with the focus necessary for success.

Let’s switch focus to our social media feeds, just to make sure you’re staying on top too. Here’s a quick recap:
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The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?

What is Paid Search Marketing?

Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses. Read more

Vancouver summer lifestyle; also the location of Vantage Search Marketing

Credibility, Summer Reads, Video Dates & More – May Recap

A New Month

Well, there goes May.

Bon voyage you often surprisingly sunny and glorious month. Vancouver has been having some pretty fantastic weather and we’re not complaining. Lunches have been spent outside enjoying food trucks and take out, and sometimes, if we’re diligent, home made meals.

It’s been a busy month of social media activity and if you haven’t been able to keep up, this post is for you.
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5 PPC Mistakes That Are Costing You Money

Mistakes Were Made

Hindenburg exploding

original on historyinanhour.com

We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies.

Everyone wants the best PPC. Mistakes don’t help.
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7 Essential Tips for Avoiding a Nightmare PPC Agency

You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.

Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.

You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.

Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
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Vantage team member, Kevin Clark, at HeroConf 2015 by PPC hero

My Trip to HeroConf 2015: PPC in Portland

It has been a week since my journey to Portland for the 2015 Hero Conference. If you don’t know, no, it’s not a celebration of the best and brightest Marvel or DC superheroes. It’s actually a celebration of the best and brightest PPC heroes, taking its name from the PPC resource repository, ppchero.com. The self-proclaimed “unapologetically PPC conference series” is a three-year-running event dedicated to discussion and innovation in the PPC industry.

Last year, Steve and I attended HeroConf 2014 in Austin, Texas. I’d be without my partner in crime this time around, but I had his full blessing, and was looking forward to HeroConf 2015.
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March Madness: Vantage Moving Edition

What’s been going on

Steve of Vantage at his desk
In March, Vantage moved into a bigger, better office. We’re now located at #301-535 Thurlow Street in Vancouver. The wider layout and more personal spaces will, hopefully, increase productivity. At least this is what our kind and consistent building maintenance guy, Stan, says. We’re excited for all the possibilities a new office entails. And, of course, there’s so much space! For activities!
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The Difference Between Paid, Organic & Local Search Results

How do businesses show up on search engines?

Mainly with local search marketing.

When someone enters a query into a search engine like Google or Bing, a variety of results may appear. The most common and important of these results are: paid search, organic search and local search listings. A business which wants to obtain steady and relevant traffic for their website will want to take advantage of all three of these result avenues.
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February Fun: A Social Media Recap

An honest introduction

Well, to begin, our February social media updates leaned more on the informative and serious side of things, but we feel it’s never too late to please our adoring fans: we present to you stock photos featuring the enigmatic Vince Vaughn, http://www.gettyimages.com/gi-resources/ub/unfinishedbusiness/index.html
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A New PPC Year

Happy Belated New Year!

With the holidays long since past and the exciting challenges of a new year in full sway, Vantage Search Marketing is busy, busy, busy. Our clients’ budgets are increasing, the client roster is increasing, and we’re loving it. This busyness doesn’t prevent us from enjoying some of the perks of the business, though: Steve and Kevin are away heli-skiing with some help from our courteous and generous clients, Revelstoke Mountain Resort and their heli-skiing specialists, Selkirk Tangiers. This video gives you an idea of just how epic this adventure is:
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