Posts

Why-You-Want-to-Work-in-PPC

Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

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5-reasons-you-need-more-product-reviews

5 Reasons You Need More Product Reviews

For any eCommerce business, store and product reviews are crucial for sales and customer generation.

Everyone’s encountered that item on Amazon or a store online with few or no product reviews. It gives you the heebie-jeebies. Read more

Fake news placements PPC

Fake News: Problematic Placements in PPC

Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.

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ppc management

Can I Do PPC Management Myself or In-house?

A lot of people who deal with lackluster PPC management ask the question:

“Can I manage my PPC accounts myself or in-house (and make money)?”

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facebook ads and google adwords

What’s the Difference Between Facebook Ads and Google Ads?

Facebook Ads and Google Ads both offer businesses great opportunities for reaching customers.

We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?

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The Story of Vantage’s Founder: Steve Claridge and Vancouver PPC

Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses.

Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week

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What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

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PPC Holiday Marketing Campaigns: The Early Bid Gets the Conversion

You should be planning your PPC holiday marketing campaigns right now.

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Wasted Lead Generation: How Slow Response Times Ruin Your Sales

Lead generation companies waste money on sales leads that don't become sales

Lead generation spoils leads. Counterintuitive? Let’s look at three lead response time studies and find out how your B2C or B2B sales leads are wasted.

Something Smells Fishy

Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.

Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.

Why? Because leads spoil: Read more

9 PPC Advertising Trends, Tricks & More – Vantage May Recap

PPC advertising is fast. We’re dedicated to staying on top of the search engine industry, and we want you to stay on top too (both on knowledge and your position on the search results page)

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