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Mapping conversion attribution in PPC

A Customer’s PPC Journey: Using Conversion Attribution to Map It

The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. Read more

The new orange wall at vantage, bold and beautiful!

Vantage Search Marketing January Recap

January’s done its thing and now we’re in February, but let us not forget about the memories of January, lest they fall away into the void of time. We’re back with social media goodness, but first we’d like to redirect you to the new wall decal above; isn’t it pretty?
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A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more

The PPC Power of Display Network Advertising

Display network advertising can make your brand visible.

This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the whole thing is that your ads can be visual. Videos? Images? Buttons? You bet.

Display Network advertising gives you the power to place ads on websites that your potential customers visit. You just might feel like you have unlimited power—but with great power comes great responsibility; the display network can be volatile and campaigns on the network require consistent and thorough management.
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Someone browsing PPC ads on her mobile

Mobile PPC Advertising in the Online World

Mobile PPC advertising carves the future of marketing. Mobile devices gain more and more market share every year. Read more

The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?

What is Paid Search Marketing?

Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses. Read more

5 PPC Mistakes That Are Costing You Money

Mistakes Were Made

Hindenburg exploding

original on historyinanhour.com

We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies.

Everyone wants the best PPC. Mistakes don’t help.
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April Showers (and Vantage Outages)

April was an interesting month this year. It was Vantage’s first month in the new office, and it did not disappoint. We were lucky enough to experience both internet outage and a snow-day equivalent power outage. But neither of those issues has gotten us down. Our new office has so much more space! We’re also exploring the nearby area for lunch spots. Any advice on delicious haunts near 535 Thurlow would be highly appreciated.

The weather was also quite the roller coaster. One day would be warm and lovely and humming with spring, the next would be dreary, grey, and raining with Vancouver spring. We hope May brings flowers. And lots of continued success.

Our Social Recap for April:

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7 Essential Tips for Avoiding a Nightmare PPC Agency

You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.

Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.

You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.

Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
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The Difference Between Paid, Organic & Local Search Results

How do businesses show up on search engines?

Mainly with local search marketing.

When someone enters a query into a search engine like Google or Bing, a variety of results may appear. The most common and important of these results are: paid search, organic search and local search listings. A business which wants to obtain steady and relevant traffic for their website will want to take advantage of all three of these result avenues.
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