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The Incredible World of Paid Search Marketing

What is Paid Search and Why is it so Effective?

What is Paid Search Marketing?

Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses. Read more

The Difference Between Paid, Organic & Local Search Results

How do businesses show up on search engines?

Mainly with local search marketing.

When someone enters a query into a search engine like Google or Bing, a variety of results may appear. The most common and important of these results are: paid search, organic search and local search listings. A business which wants to obtain steady and relevant traffic for their website will want to take advantage of all three of these result avenues.
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