Tag Archive for: Online marketing

The Vantage Buzz – May 2023

Hi,

In May we celebrated mom, and according to one of the largest online flower delivery services, UrbanStems, it recorded its highest day for revenue… EVER this month. Find out what types of website optimizations the company performed, which can be attributed to its incredibly successful month HERE. There might be some key takeaways you can use for your next promo!

Your monthly ad-Vantage reading below:


Business:

Here’s a recap of Google’s annual Marketing Live 2023 event, which covered new features and insights.

How well do you know your business’ audience? HERE are ways to get to know your audience better to improve your marketing strategy.

E-commerce:

Do you need a refresher on social media marketing for your small business? Here’s a comprehensive guide.

Learn how the YouTube algorithm works in 2023 for your channel. It might just give you insights into what makes engaging ads on the network as well.

And General Intrigue:

Humorous marketing can be successful, but when you “break TikTok” due to one overwhelmingly effective idea, is it just a one-hit wonder? Find out more HERE on how Clancy’s Auto Body became a TikTok sensation in just over a week.

The Vantage Buzz – April 2023

Hi,

April 22nd was Earth Day! Find out what one of the founders of this annual environmental event has to say about today’s Earth Day message HERE.

Your monthly ad-Vantage reading below:


Business:

Put your reader first by choosing the right content recommendation strategy for your website.

Top 3D virtual influencers have well over 1 million Instagram followers! What is a 3D virtual influencer and can it help your brand?

E-commerce:

“Survey data shows 91% of businesses engage in video marketing…” We tell all of our clients that video marketing is key to great advertising hygiene! Learn more HERE.

Also, optimizing your website for SEO has a huge positive impact on online advertising. Here’s a very thorough SEO checklist from our friends at Shopify.

And General Intrigue:

Did you encounter any April Fools pranks this month? HERE are some big brands who famously participated in April 1st shenanigans.

The Vantage Buzz – March 2023

Hi,

Happy Spring! As we welcome longer days with more light and receive a boost of energy this new season, here are some ways to improve your focus and concentration, while you juggle the responsibilities of your business.

Your monthly ad-Vantage reading below:

Business:

To survive a potential 2023 recession, with the right marketing strategies, companies can not only prepare for the worst but also come out on top. Learn more HERE.

Why should your business care about Customer Journey Orchestration (CJO)? Click HERE to find out. And, Google has a long history of famous algorithm updates, search index changes and refreshes, and their latest core update was a big one!

E-commerce:

Are you building your brand for the future? You might need to already start paying attention to the under-13 set. If you wait until Gen Alpha has aged into their teens with agency, influence, and disposable income, it might be too late. Read more HERE.

Did you know that 9 out of 10 customers actively seek out reviews before they buy? Learn why it’s essential to improving your marketing strategy to get people to leave reviews, and how to get them.

And General Intrigue:

March 8th was International Women’s Day! This year’s theme was DigitALL: Innovation and technology for gender equality. To inspire your professional journey, here are lessons from some women leaders.

The Vantage Buzz – February 2023

Hi,

We’re still in the thick of Winter, but with Spring right around the corner, how are you preparing your business for the season change? Learn how seasonal marketing can benefit your business.

Your monthly ad-Vantage reading below:


Business:

Modern marketing is all about building trust with data ethics. HERE are 3 ways you can do that. Also, find out what the World’s top 50 most visited websites are.

E-commerce:

According to Reuters’ State of Marketing 2023 report, 53% of marketers expect TikTok to deliver the biggest growth in 2023. Why consider TikTok for B2B?

After the pandemic pushed consumers to shop more online, e-commerce sales have continued to grow in recent years, with 2022 e-commerce sales exceeding $1trillion for the first time in history! Read more HERE.

And General Intrigue:

On the lighter side of marketing “news”… Have you been pronouncing these brand names incorrectly your entire life?

The Vantage Buzz – January 2023

Hi,

We hope 2023 has been good to you so far! HERE are some marketing trends to look out for this year. As consumers simplify their choices, we’re ready for the challenges that come along with pivots to ad-supported streaming, alternative measurement currencies and new social platforms.

Your monthly ad-Vantage reading below:


Business:

What is a marketing automation platform? What capabilities do MAPs provide for B2B marketers? Also, as markets tighten, HERE are some strategies to help B2B marketing, sales and customer success teams.

E-commerce:

The global e-commerce market is not expected to slow down anytime soon and the “North America region is expected to hold the largest e-commerce market share.” Read MORE. And, do you need an overview of all of the known, confirmed, rumoured, and absolute myth-level Google ranking factors in an easy-to-read, highly condensed way?

And General Intrigue:

Research shows that millennials and Gen Zers trust online reviews as much as personal recommendations. HERE are online review stats that every marketer should know.

Lifetime Value in PPC via a baby and her mother under the sun

Get More from PPC Advertising With Lifetime Value & Narwhals

What is Lifetime Value?

Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more

Vantage Search Expand B2B PPC Advertising with PPC

Expand B2B PPC Advertising With LinkedIn

LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more

The Vantage PPC Advertising Process

Secure Results with the Vantage PPC Advertising Process

“Let our advance worrying become advance thinking and planning.” – Winston Churchill

Read more

A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more