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Lifetime Value in PPC via a baby and her mother under the sun

Get More from PPC Advertising With Lifetime Value & Narwhals

What is Lifetime Value?

Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more

Vantage Search Expand B2B PPC Advertising with PPC

Expand B2B PPC Advertising With LinkedIn

LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more

The Vantage PPC Advertising Process

Secure Results with the Vantage PPC Advertising Process

“Let our advance worrying become advance thinking and planning.” – Winston Churchill

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A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more

PPC Optimization Schedule

What Optimization Does for PPC Advertising

PPC optimization is mandatory for profitable management. Don’t mess it up. Read more

The PPC Power of Display Network Advertising

Display network advertising can make your brand visible.

This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the whole thing is that your ads can be visual. Videos? Images? Buttons? You bet.

Display Network advertising gives you the power to place ads on websites that your potential customers visit. You just might feel like you have unlimited power—but with great power comes great responsibility; the display network can be volatile and campaigns on the network require consistent and thorough management.
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remarketing guide hero image

The Extensive Guide to successful Online Remarketing: Part 3

We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are:

  1. Email Remarketing
  2. Social Media Remarketing (Twitter & Facebook)
  3. Creating Killer Remarketing Ads
  4. Dynamic Remarketing Ads

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Remarketing Guide Part Two

The Extensive Guide to Successful Online Remarketing: Part 2

Part one of this extensive remarketing guide has taught us what remarketing is, where remarketing ads can show up, and we’ve established how valuable it can be. The next natural step is to start setting up our PPC advertising accounts for remarketing. Let’s continue our remarketing guide.

Part Two of the Extensive Remarketing Guide

  1. How to Set Up Remarketing
  2. Audience Lists
  3. Remarketing Practices to Avoid

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Vantage PPC’s August Social Media

The rain that had begun to recede back into the dusty corners of our memories has returned with a mighty guffaw. Uniting forces with the mighty wind, the rain left no doubt that we are indeed in Vancouver. The torrential downpour has had its plus sides though, namely that Vancouver’s water reservoirs are now back to comfortable levels. Many who were late for work because of fallen debris, on their cars or in their car’s way, may be overlooking the long term benefits of the deluge.

There’s your meteorological recap from the Vantage marketing team. Now, It has been a wet farewell to August, and the continued precipitation might have some of us singing “wake me up when September ends,” but the Vantage success train never stops. So, choo-choo, here’s another recap of what we hope wasn’t dry (like August was) but intriguing content.
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