Tag Archive for: Online Advertising

Remarketing Guide Part Two

The Extensive Guide to Successful Online Remarketing: Part 2

Part one of this extensive remarketing guide has taught us what remarketing is, where remarketing ads can show up, and we’ve established how valuable it can be. The next natural step is to start setting up our PPC advertising accounts for remarketing. Let’s continue our remarketing guide.

Part Two of the Extensive Remarketing Guide

  1. How to Set Up Remarketing
  2. Audience Lists
  3. Remarketing Practices to Avoid

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Online Remarketing Extensive Guide

The Extensive Guide to Successful Online Remarketing: Part 1

You’re part of a savvy business that recognizes the importance of getting people onto its website, but have you heard of online remarketing?

You’ve helped the development team create an aesthetic and informative experience; put your name, products, and services on the web with targeted advertising and social media; created content that dazzles and awes all who are fortunate enough to experience it, but still, people are visiting your site and they’re not converting.

They are not signing up, they are not purchasing, they are not trying to contact you. Do you give up? No, you try online remarketing.
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Someone browsing PPC ads on her mobile

Mobile PPC Advertising in the Online World

Mobile PPC advertising carves the future of marketing. Mobile devices gain more and more market share every year. Read more

6 Powerful Online PPC Advertising Networks’ Strengths and Weaknesses

It’s difficult advertising online. It can be a struggle to find the right PPC ad networks. You have questions. What are the strengths and weaknesses of Google Ads? We’re here to help.

We will take advantage of Vantage’s experience in the PPC world to explain the strengths and weaknesses of some of the most popular online PPC ad networks.

By the end, you will have a strong understanding of which online PPC ad networks are right for you.
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Picture of Vancouver, home of Vantage Search Marketing

The Social Media Happenings of July

We’re back with another social recap. Before we get into it, let’s talk about office life in July.

We worked hard and enjoyed some play as well. Canada day started things off, fireworks, drinks, and sun ushering in July. Later in the month, Kevin and I went to Pemberton Music Festival, where the sun, dust, and lack of water had us thinking we were in a reenactment of the latest Mad Max movie. Other, more respectable members of the team (Steve & Mike), took time off to spend with loved ones in the sun.

the SEMPO logo, where Vantage guest blogged
Before we get into our own blog, we have a neat announcement to make: an article of Steve’s was published in SEMPO, the Search Engine Marketing Professional Organization.

Read the article here.
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A New PPC Year

Happy Belated New Year!

With the holidays long since past and the exciting challenges of a new year in full sway, Vantage Search Marketing is busy, busy, busy. Our clients’ budgets are increasing, the client roster is increasing, and we’re loving it. This busyness doesn’t prevent us from enjoying some of the perks of the business, though: Steve and Kevin are away heli-skiing with some help from our courteous and generous clients, Revelstoke Mountain Resort and their heli-skiing specialists, Selkirk Tangiers. This video gives you an idea of just how epic this adventure is:
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