Posts

What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

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Wasted Lead Generation: How Slow Response Times Ruin Your Sales

Lead generation companies waste money on sales leads that don't become sales

Lead generation spoils leads. Counterintuitive? Let’s look at three lead response time studies and find out how your B2C or B2B sales leads are wasted.

Something Smells Fishy

Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.

Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.

Why? Because leads spoil: Read more

Lifetime Value in PPC via a baby and her mother under the sun

Get More from PPC Advertising With Lifetime Value & Narwhals

What is Lifetime Value?

Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more

The Vantage PPC Advertising Process

Secure Results with the Vantage PPC Advertising Process

“Let our advance worrying become advance thinking and planning.” – Winston Churchill

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The new orange wall at vantage, bold and beautiful!

Vantage Search Marketing January Recap

January’s done its thing and now we’re in February, but let us not forget about the memories of January, lest they fall away into the void of time. We’re back with social media goodness, but first we’d like to redirect you to the new wall decal above; isn’t it pretty?
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A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more

PPC Advertising Darts hitting the right target

How PPC Advertising Reaches the Right People at the Right Time

Unlike some of the more gifted individuals in the universe, we believe in well refined, scientific PPC targeting that reaches the right people at the right time. Read more

The PPC Power of Display Network Advertising

Display network advertising can make your brand visible.

This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the whole thing is that your ads can be visual. Videos? Images? Buttons? You bet.

Display Network advertising gives you the power to place ads on websites that your potential customers visit. You just might feel like you have unlimited power—but with great power comes great responsibility; the display network can be volatile and campaigns on the network require consistent and thorough management.
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remarketing guide hero image

The Extensive Guide to successful Online Remarketing: Part 3

We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are:

  1. Email Remarketing
  2. Social Media Remarketing (Twitter & Facebook)
  3. Creating Killer Remarketing Ads
  4. Dynamic Remarketing Ads

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Vantage attends Call to Action Conference in Vancouver

Mike here—more commonly known around the office as the “landing page guy”—to give you the lowdown on CTAConf. Having won tickets to the conference through talking with the Unbounce team about improvements to the platform and submitting a feature request document, we were the lucky few that received two free tickets to their annual conference! With the primary topic of the conference being centered on conversion rate optimization, Steve and I decided to take the reins and attend the conference. With landing pages still fresh on my mind, I was eager to learn new industry trends and broaden my scope of the discipline. The conference extended over a two day period with loads of content on a variety of hot industry topics.

The Venue:

GI_Background

Located on beautiful Granville Island, Vancouver, we were surrounded by views of the ocean and city. The two level building provided a constant stream of snacks and refreshments making our experience that much more rewarding. Staff and speakers kept the energy high from the moment you arrived until you left.
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