The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.
Lead generation spoils leads. Counterintuitive? Let’s look at three lead response time studies and find out how your B2C or B2B sales leads are wasted.
Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.
Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.
Why? Because leads spoil: Read more
Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more
“Let our advance worrying become advance thinking and planning.” – Winston Churchill
January’s done its thing and now we’re in February, but let us not forget about the memories of January, lest they fall away into the void of time. We’re back with social media goodness, but first we’d like to redirect you to the new wall decal above; isn’t it pretty?
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You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more
Unlike some of the more gifted individuals in the universe, we believe in well refined, scientific PPC targeting that reaches the right people at the right time. Read more
Display network advertising can make your brand visible.
This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the whole thing is that your ads can be visual. Videos? Images? Buttons? You bet.
Display Network advertising gives you the power to place ads on websites that your potential customers visit. You just might feel like you have unlimited power—but with great power comes great responsibility; the display network can be volatile and campaigns on the network require consistent and thorough management.
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We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are:
Mike here—more commonly known around the office as the “landing page guy”—to give you the lowdown on CTAConf. Having won tickets to the conference through talking with the Unbounce team about improvements to the platform and submitting a feature request document, we were the lucky few that received two free tickets to their annual conference! With the primary topic of the conference being centered on conversion rate optimization, Steve and I decided to take the reins and attend the conference. With landing pages still fresh on my mind, I was eager to learn new industry trends and broaden my scope of the discipline. The conference extended over a two day period with loads of content on a variety of hot industry topics.
Located on beautiful Granville Island, Vancouver, we were surrounded by views of the ocean and city. The two level building provided a constant stream of snacks and refreshments making our experience that much more rewarding. Staff and speakers kept the energy high from the moment you arrived until you left.
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