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Why-You-Want-to-Work-in-PPC

Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

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5 Reasons You Need More Product Reviews

For any eCommerce business, store and product reviews are crucial for sales and customer generation.

Everyone’s encountered that item on Amazon or a store online with few or no product reviews. It gives you the heebie-jeebies. Read more

Fake news placements PPC

Fake News: Problematic Placements in PPC

Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.

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9 PPC Advertising Trends, Tricks & More – Vantage May Recap

PPC advertising is fast. We’re dedicated to staying on top of the search engine industry, and we want you to stay on top too (both on knowledge and your position on the search results page)

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Expand B2B PPC Advertising With LinkedIn

LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more

Staying on track in PPC advertising

Staying on Track: PPC Reporting That Keeps Clients Happy

PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more

Man testing and reporting like a boss in PPC

PPC AB Testing: How to Experiment Like a Boss

PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more

Vantage Social Media for November

Back with another social recap. Things are getting busy at the office as campaigns ramp up for the holiday season. Being busy is never a bad thing for us and we’re excited to see what our work achieves for our clients in the final push of the year.

As always, here are some highlights from the last month of social activity:
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The Extensive Guide to successful Online Remarketing: Part 3

We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are:

  1. Email Remarketing
  2. Social Media Remarketing (Twitter & Facebook)
  3. Creating Killer Remarketing Ads
  4. Dynamic Remarketing Ads

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Remarketing Guide Part Two

The Extensive Guide to Successful Online Remarketing: Part 2

Part one of this extensive remarketing guide has taught us what remarketing is, where remarketing ads can show up, and we’ve established how valuable it can be. The next natural step is to start setting up our PPC advertising accounts for remarketing. Let’s continue our remarketing guide.

Part Two of the Extensive Remarketing Guide

  1. How to Set Up Remarketing
  2. Audience Lists
  3. Remarketing Practices to Avoid

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