Posts

The Vantage Buzz – March 2020

Hi,

What a whirlwind March. We’re hoping you and yours are keeping safe and healthy during the ongoing pandemic. The Vantage team continues to work away on campaigns, but from the comfort of our own homes.

If you have any concerns on how the outbreak is impacting your PPC accounts, you’re more than welcome to reach out to us.

Your monthly advantage reading below:


Business:

As many shift to remote working, it’s important to remember that sometimes technology doesn’t cooperate. Having a fallback plan is essential to smoothing out unforeseen issues. Your fallback can be as simple as a replacement platform or a shift to email when your chat fails, but make sure everyone knows what to do and you’ll reduce headaches!

E-commerce:

No matter what your business does, your customers likely have questions about how COVID-19 will affect products, operations, and services. Consider adding a dedicated page on your website to answer some of these questions and ease their minds. Especially if you’re in the restaurant industry.

And General Intrigue:

Used Netflix party yet? The chrome extension allows you to watch the same show or movie with your friends in a group chat. A simple tool that can help during self-isolation.

The Vantage Buzz – February

Hi,

Happy February. We’re working away on new initiatives for 2020, including spring promotions which are just around the corner.

Your monthly advantage reading below:


Business:

A look at the multiple steps customers take before choosing a vendor, revealing that, on average, they will go through 13 pieces of content before making a decision. The article further breaks down where they’ll look for this content, highlighting why it’s important to have information on your website as well as being promoted elsewhere.

E-commerce:

The art of the digital coupon examined: a look at how to implement coupons effectively in the current digital landscape. Read the article to find out how and when to use a coupon online.

And General Intrigue:

Learn how direct messages are being used by some of the biggest brands. You may be able to implement some of the good applications in your own business.

The Vantage Buzz – January 2020

Hi,

Happy 2020! We hope the new decade is off to a good start for you and your businesses. Make sure to let us know if you have any new initiatives or promotion ideas.

Your monthly advantage reading below:


Business:

The best business books of 2019, curated by award-winning magazine Strategy + Business, may supply you with some worthy additions if you need to add to your yearly reading list.

E-commerce:

A look at commonalities for high performance e-commerce websites in 2019, based on a larger e-commerce digital report. We highly recommend taking a look here. Notably, strong social audience purchases related to high performance:

“The three strongest conversion correlations across the 4,000 datapoints were related to social transactions. This tells us that the very top performing websites were significantly better than everybody else at generating traffic from social that purchases.”

And General Intrigue:

Maybe you want this new decade to be a bit simpler than the last one. Or at least you want your product or business to be simpler. Either way, the 10 laws of simplicity have you covered.

The Vantage Buzz – December 2019

Hi,

Happy holidays! Hope Black Friday / Cyber Monday went well. The sales season continues, though, and we continue to busily plan and execute promotions. Let us know if you need any help planning yours.

Additionally, we’ll be closed during the holidays, December 25th, 26th, and January 1st.

Your monthly advantage reading below:


Business:

Clarification on whether Hubspot and Saleforce are competitors and the announcement of the death of the funnel and the birth of the flywheel from the CEO of HubSpot.

Ecommerce:

The new year approaches and you might be considering adding new products to your lineup. If you’re looking for a product launch method, this one sounds intriguing and fast: The 7 Day Product Launch Blitz

And General Intrigue:

New year, new ideas for ensuring humanity’s survival in the face of climate change. This one is very sci-fi movie: A 1,000 Year Space Mission to Save Humanity

The Vantage Buzz – November 2019

Hi,

It’s coming, it’s almost here, it’s Black Friday and Cyber Monday! We’re busy putting together promotions so we’ll keep this newsletter short and sweet.

Be sure to let us know if you need a last minute campaign setup as the time-frame in which we might be able to do so is quickly disappearing.

Your monthly advantage reading below:


Business:

3 options for dealing with a rising customer churn rate. Highlights how ultimately it is unsustainable, but that there are options for you to find a new course.

Ecommerce:

Why losing money on a sale is not necessarily a bad thing. Counter-intuitive, right?

And General Intrigue:

How to check and improve page loading speeds on WordPress. Ecommerce focused, but applicable to any business running on a WordPress page. Includes plugin tips as well.

The Vantage Buzz – October 2019

Hi,

We hope you’re having a happy and perhaps spooky October. We’re currently busy with a plethora of fall and holiday season projects as well as Q4 and next-year analysis.

We do want to reiterate that now’s your last chance to effectively plan Black Friday and other holiday promotions. Let us know if you’d like to work on campaign strategy for these crucial ecommerce dates sooner rather than later!

Your monthly ad-vantage reading below:


Business:

Data-driven sales team decisions sound good to you? Sure does to us. Here’s a thorough write-up on spreading positive sales knowledge efficiently through your team. Further, it shows how non-analytical sales teams fall behind those that measure true drivers of success.

Ecommerce:

We gave you the Google holiday playbook last month. Maybe we should have started with this playbook on why Google Ads work for Ecommerce.

And General Intrigue:

You may get the gist of it, but what the heck is a tracking pixel anyway? May be a useful article to share with anyone you’ve tried to explain it to as well like a boss, friend, partner, precocious child, etc.

The Vantage Buzz – September 2019

Hi,

We’ve just released a mini-guide on social media comment etiquette for your brand. Brush up!

We’d also like to forewarn our clients and friends that Steve’s partner, Jordana, is away for work for two weeks this month, enjoying the jewel of the Indian Ocean, Sri Lanka. So, if he’s a bit slower than usual, it’s because he’s experiencing the substantial work that single parenthood involves!

Rest assured, the team is still fully operational, working away on new projects for the rest of the year, including the holiday season.

And here’s your monthly ad-vantage reading:


Business:

4 concise strategies for maintaining and keeping your relationships with your top customers. 

Ecommerce:

We’re getting closer and closer to the infamous holiday marketing season. Are you ready? This playbook from Google might just inspire you to plan some awesome campaigns and kick your storefront into gear.

And General Intrigue:

A how to on giving feedback that encourages change. Looks like it starts off with knowing how someone likes to receive feedback, a preference that could be discovered via a survey given post-employment, or even on a regular basis. But if that’s not feasible or too late for whatever case, there’s a lot more on how to get your feedback across effectively within the article.

The Vantage Buzz – August 2019

Hi,

We’ll jump right into an update from Google: you’re going to need to enable 2-step authentication on the account you use to sign in to Google Ads, so, if you don’t have it set up, you might as well set it up now, before you’re locked out. Here’s a link to do so.

And here’s your monthly ad-vantage reading:


Business:

What’s your business’s key growth metric? This article advocates for using “Lead Velocity Rate” or LVR as your key growth metric as it can make accommodating immediate fluctuations more manageable when you want to focus on the long-term and future sales. Oriented toward SaaS businesses, but could be modified for any business that depends on a consistent flow of leads.

Ecommerce:

An article from Shopify on how to use Shopify to set up a wholesale portal, the benefits of wholesale, and some tips of wholesale pricing.

And General Intrigue:

The so-called savior of the open office floor plan, the office pod, gets a compelling case in this article. Privacy seems to be the major component of their attractiveness as interviewees in the article talk about their ability to both focus more and have more engaged private meetings with clients and leads when using the pods.

Vantage-Search-Marketing-Home-Page

The Vantage Buzz – July 2019

Hi,

Happy July! We hope Prime Day went well for all of our fellow Amazonians. Also, an update on the responsive search ad warning we gave last month: they weren’t made the default in July, but they will be at some point in the future. Apparently, there was enough pushback from advertisers to keep Google from making the switch so quickly.

And here’s your monthly ad-vantage reading:


Business:

Do you feel fatigued by a million marketing options pulling you every each way? Here’s a guide on committing to the fundamentals and simplifying what you need to prioritize: How to Focus When You’re Overwhelmed by Marketing Options.

Ecommerce:

We’ve been talking about this one a lot at the office and we tend to agree that customer retention is just as important as new customer acquisition, if not more so, for any modern ecommerce businesses hoping to remain competitive.

And General Intrigue:

It’s big, it’s important, it’s the attention economy we participate in. Nielsen’s broken it down so you know exactly what the attention economy entails and how to start thinking about where you and the business you own or work for fits into it.

Vantage-Buzz-June-2019

The Vantage Buzz – June 2019

Hi,

We’ve got an unofficial secret to share with you this month: Google’s default ad type is changing to Responsive Search Ads in July. There’s been no official announcement, so don’t sue us if this isn’t the whole truth, but a little bird told us that this is where Google’s moving for ad types. In light of this, we’ve been busy accommodating the change for all of our clients’ accounts this month.

We did, however, put aside time to share some worthwhile links with you below.


Business:

Is the future of work remote? The CEO of SureSwift Capital, Kevin McArdle, sure thinks so. Here’s the case he lays out. While remote work may not be the perfect solution to some situations, McArdle outlines a lot of benefits from savings to better talent.

Ecommerce:

9 methods for delivering customer appreciation in a meaningful way courtesy of the Shopify blog. There’s a lot of overlap with a customer loyalty program, but some of these can be implemented more easily and on a customer-by-customer basis.

Also: the Prime Day date has been leaked for a second time, so it’s definitely more than likely starting on Monday, July 15th. Is your brand ready?

And General Intrigue:

The most important trends on the internet as reported by the longtime chronicler Mary Meeker have been revealed. From internet use and online shopping to privacy, Meeker dives into it in a 333-page report. Conveniently, Recode has pulled some of the most notable stats as well as a link to the report right here.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat!

Let us know what you’re working on — we might be able to help!

Get in contact with us,

Steve & The Vantage Team