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The Vantage Buzz – July 2019

Hi,

Happy July! We hope Prime Day went well for all of our fellow Amazonians. Also, an update on the responsive search ad warning we gave last month: they weren’t made the default in July, but they will be at some point in the future. Apparently, there was enough pushback from advertisers to keep Google from making the switch so quickly.

And here’s your monthly ad-vantage reading:


Business:

Do you feel fatigued by a million marketing options pulling you every each way? Here’s a guide on committing to the fundamentals and simplifying what you need to prioritize: How to Focus When You’re Overwhelmed by Marketing Options.

Ecommerce:

We’ve been talking about this one a lot at the office and we tend to agree that customer retention is just as important as new customer acquisition, if not more so, for any modern ecommerce businesses hoping to remain competitive.

And General Intrigue:

It’s big, it’s important, it’s the attention economy we participate in. Nielsen’s broken it down so you know exactly what the attention economy entails and how to start thinking about where you and the business you own or work for fits into it.

The Vantage Buzz – May 2019

Hi,

May’s brought a lot of sun to Vancouver and we’re not complaining. It’s also brought the annual Google marketing live event.

We’ve got links to a couple of the shiny new features revealed by the advertising giant below, but you can register and gain access to the material yourself here.


Business:

ou just might be able to justify getting nothing done. “Niksen,” the Dutch word for idleness or doing nothing, can be adopted as a policy for boosting creativity and problem-solving capacity. So, next time your higher-ups or lower-downs look at you funny for getting nothing done, send them this article from the New York Times.

Ecommerce:

Google’s focus seemed to be e-commerce at the event as it announced a revamped shopping experience, a new discovery campaign format, and gallery ads, which all contribute to providing a wider reach for and more exposure to your products

And General Intrigue:

Ecommerce-y as well, but cool for everyone: soon you’ll be able to take a look at a product’s dimensions from the comfort of your living room with Google augmented reality in search.

Want to talk about your digital marketing campaigns?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact,

Steve & The Vantage Team

vantage ppc case studies results

The Vantage Buzz – April 2019

Hi,

Happy April. This month, we’re wishing our PPC manager Roxanne safe and happy travels as she’s off to her native Netherlands to visit family and friends.

Below, a few links we think worth your time:


Business:

Do you or your employees work from home? Do you or your employees ever find themselves a little less accountable in the comfort of their own walls? Maybe they need a FocustMate: a weird idea that apparently works.

Ecommerce:

As Apple shifts more heavily towards its services businesses, some speculate that it will set its sights on Shopify to expand aggressively into the online payments sector.

And General Intrigue:

Google’s at the forefront of flower technology, demonstrated convincingly in their latest and incredible product: Google Tulip.

Want to talk about your digital marketing campaigns?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact,

Steve & The Vantage Team

The Vantage Buzz – March 2019

Hi,

March is bringing us days above 10 degrees Celsius here in Vancouver and there’s even some sunshine to boot! The Vantage team’s been busy helping our clients find growth with new initiatives for 2019, so if you’ve got any more ideas, we’re ready and in the Spring planting mindset.

Below, a few links we think worth your time:


Business:

Planning to run a survey? Learn how to keep your responses free from poisoned data by identifying when and where your survey uses leading questions with this thorough and worthwhile read on the topic.

Ecommerce:

While some suppliers find their wholesale agreements with Amazon unexpectedly ended, others may be finding competitive advantages in the endings, especially those who’re already familiar with competing for and advertising directly to consumers.

And General Intrigue:

Insight on why music can help and hinder workspace productivity.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact , Steve & The Vantage Team

vantage ppc case studies results

The Vantage Buzz – February 2019

Hi,

February’s brought a lot of snow to Vancouver and while we can’t quite ski to work, we are looking at the freshly-powdered mountains eagerly. We’ve been working on a new video that you can watch here!  We’ve also been eagerly working on campaigns for 2019, so if you’ve got a new idea or something we should know about, be sure to drop us a line!

Below, a few links we think worth your time:


Business:

We found an article on “how not to do sales emails” which is a refreshing take on the no-nos of trying to make sales or move prospects down the funnel via an inbox.

Ecommerce:

Shopping ads continue to gain importance for online retailers looking to convert Google search traffic into customers. Read more about how retailers are funneling more ad spend into Shopping ads and less into text ads.

And General Intrigue:

Test your designers’ or your own attention to detail and earn coins along the way. A neat exercise in noticing the small things in digital design.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact , Steve & The Vantage Team