Lead generation spoils leads. Counterintuitive? Let’s look at three lead response time studies and find out how your B2C or B2B sales leads are wasted.
Something Smells Fishy
Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.
Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.