This past month has been, despite a few spots of rain, a beautiful July in Vancouver. The team at Vantage Search Marketing is happy to report that the weather has improved overall company efficiency. We’ve never been working harder or more happily! Okay, maybe we’ve wanted to get out a bit more than usual and the sun-baked lunch’s outside might have slowed us down just a tad, but we’re definitely happier!
A New Hire
With all that happiness, good weather, and very good work being done (yes, very), Vantage has decided to add an additional staff member! Maybe the sun’s doing funny things to our heads, or we’re making progress. Either way, Vantage is jumping with anticipation at the prospect. We’ve already received multiple strong and interesting applicants.
Who will join the prolific sun enthusiasts that make up the Vantage team? If you’re interested and think you’ve got what it takes, then have a look here.
In other news, Vantage has also found some worthwhile information to share. We’ve been keeping our arms open to new ideas and, in this case, to the reinforcement of old ones. We read this informative post on the value of the frequency & reach report AdWords offers. It was written on SearchEngineLand.com It’s a good briefing on how to learn when or if you should be setting a frequency cap on your advertising. We thought it was worth a share.
What Paid Search Should be Aware of This Year
Another important post we’d like to share is this one, also from the aforementioned site – good job Search Engine Land, you’re keeping us coming back for more. This article is a nice informational recap, it provides some insights into the developments of 2014 that paid search advertisers should be aware of. The most interesting, and possibly the most important has been the Shopping Campaign updates that AdWords is replacing PLA campaigns with. This revamp has made product listing advertisements somewhat simpler and easier to handle. It was a bit awkward having to set up everything in the online interface for these bad boys. Thankfully, that’s been solved too and Shopping Campaigns are supported by the Editor now.
And finally, Vantage made sure to share this educational video on the benefits of computers in the modern era. It’s either educational or a representation of our capabilities at the end of a Friday.
Vantage hopes everyone enjoys the sun as much as we do, and encourages fellow and aspiring search advertisers to keep on learning and laughing!
Written by Michael Pendreigh.