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Become an Internet Marketing Professional

Wow I can’t believe it is almost March and I have not posted an article in almost 2 months. Ahh well the fact that I don’t have time for blog posts is a good thing…I have been so busy that I have had to train another person to help out. This brings me to the topic of becoming an internet marketing professional. There may not be many formal schools teaching SEO or PPC but the internet and your public library are full resources.



Step 1: Get Busy Reading

Most people think that just because a book was written 5 years ago on internet marketing that it is completely outdated, but I would have to disagree. Although, the tools may have changed the fundamentals of SEO or PPC have not really changed. To rank well in Google you still need to optimize your onpage factors and get in bound links. For PPC there may be a ton of new tools and ad formats, but the keyword is still king and knowing the difference between exact and broad match keyword is still important. You will always need to know the history of internet marketing before you can really start seeing patterns in new mediums.

I have read all of these internet marketing books. Plus most can be found at your public library.


Step 2: Take Some Internet Marketing Courses

I would recommend learning PPC because you can master it in a shorter time frame than SEO plus all of the skills you learn in PPC will help you in SEO.

PPC:

SEO:

  • The best Free SEO training I have found is the Challenge

Web Analytics:

  • I just finished the Web Intelligence course at UBC and it was awesome. Plus the analytics evangelist Avinash Kayshik had a hand it its design. It won’t tell you how to use Google Analytics but it will teach all the theory you will ever need regardless of the web analytics platform.

Step 3: Stay Up to Date

The web is changing daily so you had better stay up to date or risk becoming obsolete by reading blogs. By no means are the following blogs an exhaustive list of internet marketing blogs, but they are my favorites that I follow daily. FYI if you are saying to yourself WOW that is a lot of reading, well not shit it is a lot of reading, but that is what it takes to be a professional internet marketer in today’s economy.

PPC:

SEO:

  • SEOMoz
  • Most SEO blogs overlap with their content so pick one you like and stick to it

Web Analytics:


Step 4: Get Some In-House Experience

Go work for a web based company’s marketing department for a few years. You will learn a lot and plus it will allow you to get caught up with your internet marketing reading. Furthermore, you need time to apply all the theories you have learned from books, blogs and taking classes.


Step 5: Up to You…

At this point you can go work freelance, get into the affiliate game or find a higher paying job somewhere else. IMO I would highly recommend staying away from agency’s because the stress might just kill you and the lack of autonomy will hurt your learning…



Recommended Internet Marketing Books

I get asked all the time “how did you learn PPC and SEO?” Well you should probably read at least two books in any internet marketing field just to learn the basics. That way at least when you start reading blogs you will be able to spot the snake oil BS that is all over the net. I highly recommend the following books:

1. “Pay Per Click Search Engine Marketing: An  Hour a Day”
by David Szetela is actually on my desk as we speak.

2. “Pay Per Click Search Engine Marketing for Dummies”
by Peter Kent was my first PPC book

3. “Search Engine Optimization for Dummies”
by Peter Kent was also my first SEO book

4. “Web Analytics: An Hour A Day” and 5. “Web Analytics 2.0”
by Avinash Kaushik
I don’t care how long you have done web analytics for, you can still learn a lot from both these books.