Posts

Why-You-Want-to-Work-in-PPC

Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

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Vantage Search Expand B2B PPC Advertising with PPC

Expand B2B PPC Advertising With LinkedIn

LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more

Staying on track in PPC advertising

Staying on Track: PPC Reporting That Keeps Clients Happy

PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more

Man testing and reporting like a boss in PPC

PPC AB Testing: How to Experiment Like a Boss

PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more

SEO scrabble blocks

SEO & PPC Advertising: A Match Made in Marketing Heaven

SEO in marketing stands for “search engine optimization.”

It is the ongoing process of continuously improving a website for top ranked spots on search engine results pages, or SERPs. These top spots increase the visibility of a relevant website, increasing the likelihood that a searcher will click and go to the website.

The process involves optimizing a website’s elements to be friendly to search engine algorithms, which evaluate websites’ search friendliness, determining whether they are relevant to searcher’s queries. A thorough SEO marketing plan can help a business improve its online presence and profitability.

In this post, we’ll learn what SEO looks like and how it can work together with PPC.
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